Timely updates on marketing, media, and communications developments in Asia.
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Australian consultancy SOLVD joins a growing trend of independent agencies adopting group structures to scale without holding company overhead. APAC independents are competing at group scale through specialist divisions and hybrid partnerships.
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Publicis study reveals 27% of TikTok trends last beyond two weeks, with algorithmic decay and creator participation determining longevity over virality. Critical insight for Asia marketers planning social campaigns.
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System1 launches AI-powered creative measurement features across 81 markets, including Asia-Pacific. Instant Insights and predictive emotional response tools help marketers evaluate ads faster before launch.
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Stagwell names veteran marketer Lena Petersen as chief brand and communications officer to drive AI-driven innovation and creative strategy as part of its aggressive 5x5 growth plan.
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Harley-Davidson launches 'Ride' platform to reset its brand identity and attract younger riders. The strategy targets 2 million new U.S. riders by 2027 amid declining revenue and an aging customer base.
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Five holding company CEOs unite for the first time at Mumbrella360 to address algorithm-driven cost pressures reshaping agency operating models and client expectations.
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WPP hires Goldman Sachs to explore selling Burson PR as debt hits £3.4B and revenue declines for two consecutive years. A major asset review under CEO Cindy Rose's Elevate28 restructuring plan.
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Independent agency Enigma appoints veteran DDB leader Kate Sheppard as Sydney MD, reuniting her with former colleague Dom Hickey. The move signals how indie agencies are competing with holding groups by recruiting proven network talent.
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Unilever ANZ is hunting its third marketing leader in six months as two consecutive departures signal deeper restructuring challenges. CMOs should watch this as a cautionary tale on retention.
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Former PHD Australia MD launches independent advisory firm to help advertisers recover millions in lost media value through governance reviews and transparency audits.
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Westpac ditched its agency of record model after one year with BMF, moving to project-based work with Droga5 ANZ. The shift reflects how new CMOs are resetting inherited agency relationships in financial services.
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Guzman y Gomez replaces its Global CMO with a two-person leadership model, signaling how fast-casual brands are restructuring marketing amid sector-wide financial pressure.