Timely updates on marketing, media, and communications developments in Asia.
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China's pitch market grew 10% in 2025 even as marketing budgets contracted. Why agencies running more pitches when spending less reveals the true value of the selection process.
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Australia's government pauses CGT overhaul after startup sector pressure. Tax reform now includes consultation on special incentives for early-stage businesses.
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OTT viewing in Singapore is up 27% as audiences shift across screens and dayparts ahead of the 2026 World Cup, forcing advertisers to rethink planning.
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PublisHer and Motivate Media launch structured internship rotating women through editorial, marketing, sales, and digital teams in UAE. Closes June 30, 2026.
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Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.
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CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.
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Private equity and infrastructure investors bid for Australia's largest out-of-home advertising firm, but the board holds out for more.
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Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.
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Most marketers can't measure YouTube creator performance accurately. Agentio's guide reveals why pixels fail and what measurement methods actually work.
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Campbell's Malaysia targets urban women with emotional specificity campaign positioning comfort as daily relief. Built by all-women Havas team.
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Wardah built a hijab-compatible hearing aid, solving what global manufacturers missed. How cultural intelligence outpaced multinationals.
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New research shows stakeholders trust human crisis responses over AI-generated ones. Here's why human judgment remains irreplaceable in high-stakes communications.