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INVNT Promotes Sarah Bailey to APAC Executive Creative Director
Singapore-based Bailey will lead regional creative for luxury experiential campaigns as INVNT expands APAC operations amid rising demand for culturally relevant brand experiences.
Timely updates on marketing, media, and communications developments in Asia.
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Singapore-based Bailey will lead regional creative for luxury experiential campaigns as INVNT expands APAC operations amid rising demand for culturally relevant brand experiences.
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Vinyl Group's market cap now surpasses ARN Media despite KIIS owning Kyle & Jackie O. Investor shift from traditional radio signals structural risks for CMOs.
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Queensland expands government creative roster from 15 to 45 agencies through 2030, adding Ogilvy and Dentsu while prioritizing local small businesses for procurement.
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Chip Wilson publicly blasts Lululemon's board after another see-through leggings failure. Founder activism escalates amid CEO transition and $1B activist stake.
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Macquarie ranks Malaysia first among five ASEAN markets for 2025, citing 4.9% GDP growth and tech investments. Philippines second as value play, Thailand drops on political uncertainty.
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QMS NZ launches 'The WLG', a 15m digital billboard at Wellington Airport's main exit route, expanding its exclusive airport advertising portfolio to capture 5M+ annual passengers.
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Verian Group appoints Melanie Wiese as Australia MD while retaining APAC innovation role. The dual leadership signals growing demand for integrated research-comms solutions.
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Levi's appoints digital commerce veteran Vicky Skelton as East Asia Pacific MD, bringing her DTC-first retail strategy and AI-driven store expansion playbook to the region.
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ASX media stocks finish near bottom globally as advertisers shift to CTV and retail media. What declining valuations mean for APAC marketing budgets in 2026.
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Salesforce completes five-market ASEAN network supporting 435 startups. Programme expansion targets government-backed ecosystems in Malaysia and Philippines.
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John McKeon's global promotion after 17 years signals Unilever's shift to social-native leadership. What the ANZ CMO search reveals about FMCG priorities.
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Australian retailer's AI-generated Instagram ads expose quality control failures with distorted models and visible prompts—a cautionary tale for brands rushing AI adoption under financial pressure.