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MIT Report: 95% of Enterprise AI Pilots Fail to Deliver ROI
MIT research shows 95% of enterprise AI pilots fail ROI. Asian organizations see wider gaps between productivity gains and actual business impact.
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Timely updates on marketing, media, and communications developments in Asia.
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OOH Advertising Sector Faces Structural Risk as Market Cap Collapses
oOh!media's 40% stock slide raises platform risk questions for media buyers. Falling OOH operator valuations create counterparty and rate risks.
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Does Oman's Holographic Ad Gambit Pay Off for Early Adopters?
Oman's first 3D holographic advertising network launches at retail malls, but without independent measurement of real engagement or sales lift, the premium format remains spectacle without proof.
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New Zealand Tightens Influencer Disclosure, Pricing Rules in Ad Code Overhaul
New Zealand's Advertising Standards Authority tightens influencer disclosure rules and pricing transparency requirements. Agencies must now ensure #AD or #ADVERT labels clearly identify sponsored content.
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Why Rankings No Longer Sell University Admission in the UAE
Universities in the UAE are moving beyond credentials and rankings. MAHE Dubai's campaign signals a fundamental shift in how education institutions compete for Gen Z students through authenticity.
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World Sports Advertising Opens Dubai Office to Tap Middle East Growth
WSA opens Dubai office to tap Middle East sports growth, connecting Asian brands to sponsorships as the market heads toward 2034 FIFA World Cup.
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Why Gatorade's Best World Cup Move Was Not Filming an Ad
Gatorade reused an existing campaign with Son Heung-min rather than filming new ads during the World Cup, prioritizing the athlete's preparation time.
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Australia's 2.25% Tech Tax Closes Platform Loophole
Australia's new 2.25% digital levy closes the loophole Meta used to dodge news payments. Asia's CMOs must prepare for similar regional regulatory pressure.
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Why Southeast Asian Firms Are Cutting In-House Comms Costs
Southeast Asian firms are shifting from in-house teams to hybrid models with external agencies. Here's why the business case is compelling.
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Hyland Names CMO From Ping Identity to Drive AI Revenue Push
Hyland appoints CMO to drive AI revenue, signaling the role is now a revenue operator. Key signal for Asian marketing leaders on the evolving CMO function.
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Australia Imposes 2.25% Revenue Levy on Meta, Google, TikTok
Australia threatens Meta, Google, and TikTok with a 2.25% revenue levy unless they pay news publishers. A regulatory shift in Big Tech's news content liability.
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Spalba Hires George P. Johnson Veteran as APAC Business Head
George P. Johnson veteran Erica Seo becomes Spalba's APAC Business Head, signaling consolidation to compete for enterprise regional mandates.