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Healthcare PR Leadership Shift: Client Success Beats Practice Expertise

Lisa Talbot's move to lead Spectrum Science signals a shift: PR agencies now hire for client relationships, not just practice expertise. What this means for APAC leaders.

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Why Gerety Awards Is Rethinking the Traditional Awards Model

Gerety opens its judging process with jury insight panels and a 1,000-exec screening reel, changing how agencies benchmark against global creative standards.

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Why B2B Fintech is Betting Big on Sports Culture

Airwallex partners with Arsenal and Spike Lee to reach business buyers through sports culture. A new playbook for B2B fintech brands.

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Why Marketers Should Care About HP's Device-Native Ad Pitch

HP becomes a media company with device-native ads on 100M laptops. Asian CMOs must decide if this ad format belongs in their media plan.

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The Real Cost Behind Amazon's 'Free' Video Ads Tool

Amazon's new free AI video generator for Australian advertisers sounds too good to be true. Here's what the 'democratization' story leaves out and why it matters for your SMB.

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Publicis Builds AI Engine in Singapore, Not Just Another Office

Publicis launches AI hub in Singapore to build proprietary marketing tools for Asia. This signals where global agencies are heading.

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Ad Tech Firm Signals Institutional Scaling With Triple C-Suite Reshuffles

Channel Factory's C-suite reshuffles signal professionalization in contextual ad tech amid APAC's 14.1% digital ad spend growth.

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Meta Dumps Nvidia, Bets Big on Amazon Chips for AI

Meta signed a multibillion-dollar deal with Amazon for Graviton5 chips, signaling a strategic shift away from Nvidia dependency. For CMOs, this reshapes AI infrastructure costs and vendor negotiations across the industry.

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Mars Rolls Out Gemini Enterprise to 65,000+ Employees in AI Platform Overhaul

Mars rolls out Google Cloud's Gemini Enterprise to 65,000+ global employees, unifying fragmented AI tools across operations. The consolidation centralizes enterprise search and AI assistant access for marketing, sales, and R&D teams.

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Why Brand Safety on YouTube Has Become Impossible to Guarantee

YouTube's enforcement is unpredictable and fast. Creators get banned, campaigns disappear overnight. Asia's regulators are raising joint liability stakes.

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Markable Opens Creator Tools as Social Commerce Hits US$100B

Markable democratizes creator tools as social commerce hits $100B. Why affiliate infrastructure commoditization matters for brand teams.

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Publicis Opens Singapore AI Hub With Government Backing

Publicis Groupe launches AI Development Hub in Singapore with government backing. New roles and capabilities, not automation cuts. How this shapes regional marketing.