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The McDonald's Campaign That Put MENA Advertising on the World Map

FP7 McCANN MENAT became the only MENA agency to win at the 2025 International ANDY Awards — a signal that creative excellence is no longer concentrated in the West.

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Real-Time Store Visits Are Now a Programmatic Currency

InMarket and Yahoo DSP deliver daily store visit signals that optimize programmatic campaigns in real time, closing the offline attribution gap for advertisers.

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Nestlé and Lazada Embed AI Directly Into Southeast Asia Shopping Experience

Nestlé and Lazada embed AI inside shopping for the first time, using LazzieChat to answer parents' nutrition questions at the point of purchase across Malaysia, Singapore, and Indonesia.

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Lemma Launches AI Platform to Measure OOH Advertising ROI

Lemma launches Integral platform connecting OOH advertising to measurable digital outcomes across CTV, mobile and web.

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Lemma Integral Solves OOH's Biggest Problem: Measurement

Lemma Integral bridges the gap between outdoor advertising impressions and measurable digital results. The platform connects OOH campaigns to CTV, mobile, and web activity—solving the measurement problem that has long held back OOH investment in APAC markets.

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Why SCA Is Banking on a Turnaround Specialist to Fix Media

Rohan Lund appointed CEO of SCA following Jeff Howard's exit. How the turnaround specialist plans to rebuild Australia's media giant post-merger.

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Why Law Firms Are Finally Taking Marketing Seriously

Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.

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Google and Omnicom Test Video Ads with AI Before Launch

Google and Omnicom launch an AI-powered creative intelligence system that scores video ads before launch and prescribes specific fixes. Now rolling out globally from the Middle East.

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WPP Integrates Google Earth AI Into Open Platform to Blend Physical, Digital Data

WPP integrates Google Earth AI into its marketing platform, blending physical-world data with digital campaigns. Early tests showed 77% higher performance.

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Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting

Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.

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WPP Media MENA Dominates Egypt Rankings With $21.5M in New Billings

WPP Media MENA claimed the top spot in Egypt with $21.5M in new billings, outpacing Dentsu, Publicis, and Omnicom as competition intensifies in a rapidly growing market.

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Why Creators Are Abandoning Substack for Beehiiv's Zero-Commission Model

Beehiiv's zero-commission platform is disrupting creator economics. Discover why 3,000+ creators have migrated from Substack, with real income data.