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TikTok Brand Safety Gets Independent Verification for New Ad Formats

Zefr and IAS now independently verify brand safety across TikTok's newest ad formats: Search, Smart+, Lite, and GMV Max. Critical for APAC advertisers scaling into these high-growth channels.

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StackAdapt Launches MCP Server to Bring Campaign Data Into Claude

StackAdapt launches MCP integration bringing live campaign performance into Claude. Marketing teams can now check ad results without dashboard switching.

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Innovid Launches Hypermode to Unify Social Campaign Management

Innovid launched Hypermode, a unified campaign execution layer for social advertising across Meta, Pinterest, Reddit, Snapchat, TikTok, and LinkedIn. Early adopters report cutting setup time by up to 80%.

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MENA Agencies Win 19 Clios, Signal Growing Creative Power

MENA agencies claimed 19 Clio Awards 2026, with Saatchi & Saatchi UAE winning gold. A regional creative ecosystem demonstrates world-class work across airlines, automotive, and retail.

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Ideally Raises A$13.4M Series A for US Expansion

Ideally secures A$13.4M Series A funding for US expansion. Learn how this market research platform is disrupting consumer insights with overnight results.

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Mphasis Bets CAD 30M on Decision AI, Acquires Canadian TAP

Mphasis acquires Continuum AI for up to CAD 30M to close the gap between analytics and business action. Here's what enterprise AI buyers need to know.

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Forrester: AI Strips Away CMO Accountability Buffers

Forrester: AI is stripping away the operational buffers between CMO decisions and business results, forcing marketing leaders into purer accountability for enterprise growth.

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Lemma Integral Closes Attribution Gap for Digital Out-of-Home Ads

Lemma's new AI platform links out-of-home ad exposure to digital conversions, delivering 3x ROAS. Marketers can now measure DOOH performance like performance channels.

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What Apple's CEO Transition Means for APAC Marketers

Tim Cook steps down as Apple CEO in September 2026, with hardware engineer John Ternus taking over. What does this leadership shift mean for APAC brand strategy?

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Treasury Wine's In-House Agency Splash Wins Four IHAC Awards

Treasury Wine's in-house agency Splash dominated the 2026 IHAC Awards, winning four major titles including In-House Agency of the Year. The wins signal how brands are building breakthrough creative work inside their organizations.

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Why Traditional Radio's Structural Decline Goes Beyond Star Power Disputes

ARN Media's talent costs exceed its market value by US$100M+, exposing radio's deeper problem: digital adoption failure, not star disputes. CMOs must rethink traditional radio ROI.

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Adobe Rebrands Experience Cloud as AI-First CX Enterprise Platform

Adobe replaces Experience Cloud with AI-driven CX Enterprise platform featuring autonomous agents called Coworkers. 1,770+ enterprise customers already have access to production-ready AI agents for marketing automation.