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Lebanon's Nayla Tueni Makes History on Cannes Lions Titanium Jury

Lebanese executive Nayla Tueni becomes the first marketer from Lebanon to join the Cannes Lions Titanium Jury, the most prestigious award in global advertising. Her appointment signals a shift in who sets global creative standards.

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AI's Promise vs. Reality: Why Tech Giants Are Gutting Comms Teams

Snap's AI efficiency claims mask job cuts across communications roles. As tech giants cite AI potential (not performance) to justify layoffs, regional expertise roles like Natasha Brack's are disappearing.

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Vinyl Group Misses Profitability Target Again as Q1 Cash Burn Hits A$2.7 Million

Vinyl Group's Q1 2026 cash burn of A$2.7 million and delayed integration challenges reveal why acquisition-driven growth strategies collapse. A stress test for APAC media leaders.

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Why Cannes Lions Now Values How Brands Build Over What They Make

Cannes Lions 2026 shifts from judging individual campaigns to rewarding how brands build creative capability. A critical signal for Asian marketing leaders investing in organizational strength.

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Mocean Bets Its Future on Erasing the Line Between Entertainment and Advertising

Mocean's leadership overhaul and new See Change operating model signal an industry shift as holding companies rebundle creative and media under unified structures.

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The McDonald's Campaign That Put MENA Advertising on the World Map

FP7 McCANN MENAT became the only MENA agency to win at the 2025 International ANDY Awards — a signal that creative excellence is no longer concentrated in the West.

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Real-Time Store Visits Are Now a Programmatic Currency

InMarket and Yahoo DSP deliver daily store visit signals that optimize programmatic campaigns in real time, closing the offline attribution gap for advertisers.

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Nestlé and Lazada Embed AI Directly Into Southeast Asia Shopping Experience

Nestlé and Lazada embed AI inside shopping for the first time, using LazzieChat to answer parents' nutrition questions at the point of purchase across Malaysia, Singapore, and Indonesia.

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Lemma Launches AI Platform to Measure OOH Advertising ROI

Lemma launches Integral platform connecting OOH advertising to measurable digital outcomes across CTV, mobile and web.

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Lemma Integral Solves OOH's Biggest Problem: Measurement

Lemma Integral bridges the gap between outdoor advertising impressions and measurable digital results. The platform connects OOH campaigns to CTV, mobile, and web activity—solving the measurement problem that has long held back OOH investment in APAC markets.

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Why SCA Is Banking on a Turnaround Specialist to Fix Media

Rohan Lund appointed CEO of SCA following Jeff Howard's exit. How the turnaround specialist plans to rebuild Australia's media giant post-merger.

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Why Law Firms Are Finally Taking Marketing Seriously

Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.