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SAP Rebrands Emarsys as Engagement Cloud, Adds Enterprise Controls

SAP rebrands Emarsys as Engagement Cloud with enterprise governance controls. CMOs can now align marketing with back-office operations and maintain brand standards across regional teams.

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Why BORIS Fraud Is Becoming Retailers' Blind Spot

BORIS fraud costs retailers $4B annually as separate online and in-store systems create blind spots. Asian retailers must unify customer data to prevent cross-channel abuse.

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Why Marketing Expertise Became Eucalyptus's Billion-Dollar Advantage

Marketing expertise built Eucalyptus into a billion-dollar health tech exit. CMOs: advertising talent can drive scale in consumer health beyond traditional agency roles.

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China AI Startups Surge Fourfold as Capital Rotates From Big Tech

Investors are rotating billions into pure-play AI startups as MiniMax and Zhipu surge fourfold, abandoning diversified tech giants despite strong earnings.

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Netflix Appoints Google APAC Comms Director as Regional VP

Netflix poaches Google's APAC comms director to lead regional strategy. The hire signals how streaming giants compete for crisis-tested communications leaders in Asia's most valuable market.

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Taboola Appoints Amazon Video Executive as First CBO

Taboola names Amazon video exec as first CBO to scale performance advertising outside Google and Meta. Commercial consolidation signals aggressive expansion ahead.

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Australian Pork Shifts CNY Marketing Focus to Quality Over Abundance

Australian Pork ditches feast-size messaging for ingredient quality in CNY push. CMOs: consumers now value trustworthiness over abundance.

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Leonardo AI Rebrands Around Creator Control With 'Yours to Create'

Leonardo AI rebrands around creator control, not AI autonomy. CMOs must understand how workflow integration—not just model power—is becoming the competitive edge.

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Kerry Stokes Steps Down as Southern Cross Media Chair Amid Merger Skepticism

Australian media merger loses A$100M in market cap as Kerry Stokes steps down. Consolidation play signals defensive strategy, not growth.

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APAC Regulated Markets Face Rising Cost of PR Leadership Turnover

PR leadership turnover in APAC regulated markets now carries measurable business risk. Companies are competing fiercely for crisis-experienced communicators as consolidations surge.

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Enero Group Lifts Profits 35% Despite 1% Revenue Decline

Enero swaps revenue growth for profit gains, lifting EBITDA 35% through cost cuts and AI experimentation. A playbook for holding companies navigating client headwinds.

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Behind Omnicom's Merger Loss: Core Business Surges 28.6%

Omnicom's US$941M loss masks a 28.6% surge in core earnings post-IPG merger. CMOs must navigate agency consolidation and APAC restructuring ahead.