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AI Engineer Conference Launches Singapore Edition, Backed by OpenAI and Google DeepMind

AI Engineer brings its first Asia edition to Singapore in May 2026, backed by OpenAI and Google DeepMind. The three-day event expects 2,000+ attendees and targets the region's most serious developer communities.

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Why Brands Are Banking on Athlete-Integrated Content Over Ads

LEGO's partnership with Ronaldo, Mbappé, Messi, and Vinícius Júnior proves athlete-integrated content drives 11.6M engagement versus traditional ads. Why brands are shifting strategy.

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Singapore Police Love Scam Video Hits 211K Likes With Viral Campaign

Singapore's Hougang Police deployed visual misdirection to warn about online romance scams, generating 211K likes. The campaign highlights a $24.9M loss problem for marketers targeting vulnerable audiences.

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Media OutReach Newswire Appoints Kitty Lee as Greater China Managing Partner

Media OutReach Newswire names FleishmanHillard veteran Kitty Lee as Managing Partner for Greater China, signaling aggressive expansion into Mainland China and the Greater Bay Area.

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Why Apple Is Betting Big on Named Artists Over Celebrity Influencers

Apple's Japan App Store campaign partners with 13 international artists instead of celebrity influencers, reflecting a broader industry shift toward creator partnerships over one-off endorsement deals.

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Publicis Groupe Acquires 160over90 in US$600M Sports Deal

Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.

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Dentsu's Kazuhiro Shimura Named Innovation Lions Jury President at Cannes 2026

Dentsu's Kazuhiro Shimura leads Innovation Lions jury at Cannes 2026, marking five APAC jury presidents confirmed for the festival. A win for Asian creative leadership on the global stage.

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Why OpenAI Is Buying Its Way Into Media Strategy

OpenAI's $100M+ acquisition of TBPN signals a strategic pivot: tech companies are buying media outlets to control narrative around AI. What this means for your comms strategy.

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Why DBS's US$18.6B Brand Overhaul Signals Banking's AI Reckoning

DBS Bank's US$18.6B creative agency review across six Asia-Pacific markets signals a structural shift: winning agencies must demonstrate generative AI and Agentic AI capabilities, not just traditional brand-building skills.

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Disney, Mediaocean Launch Prisma Direct to Automate Ad Orders

Disney and Mediaocean launch Prisma Direct to automate insertion orders across Disney's full ad portfolio. The platform eliminates manual paperwork, saving media buyers significant time on order processing.

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Middle East Independent Agencies Launch First Professional Body

Independent agencies in the Middle East now have formal representation through the Alliance, addressing a structural gap in the region's $8.18 billion marketing market.

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Sydney Cloud Firm NeonNow Launches AI Platform Across 170 Markets

Sydney's CloudWave rebrands to NeonNow, launching an AI customer experience platform across 170 countries. The move capitalizes on a US$5B market surge in AI-driven CX tools.