Timely updates on marketing, media, and communications developments in Asia.
news
Personal language beats generic romance in Valentine's emails. Study of 61,000 subject lines reveals "Valentine" outperforms "Valentine's" by 22%, while practical terms like "shipping" drive 28% uplift.
news
Aurasell's AI-native GTM OS overlays existing CRMs without replacement, consolidating 15+ fragmented sales tools into one workflow. CMOs can finally close the AI adoption gap.
news
iFast rebrands FSMOne to FSM Global, targeting cross-border wealth clients from Singapore, Hong Kong, and London. A Netflix-style banking expansion reshaping Asian fintech.
news
DBS and MariBank eliminate remittance fees to China, intensifying competition in Singapore's cross-border payments market ahead of Chinese New Year.
news
Elevate's free mentoring programme expands to Sydney and New York, backed by major agencies. Event marketers now have global access to career development infrastructure.
news
Supermassive appoints its first strategy director as the independent agency scales. CMOs should watch how boutique shops compete with networks through specialized talent.
news
AI dubbing collapses APAC campaign timelines from weeks to 60 seconds, forcing CMOs to rethink localization strategy and creative workflows.
news
Production-heavy media firms face acute liquidity crunch as client spending delays and margin compression mount. NoonTalk Media's cautionary tale signals survival pressure for smaller vendors.
news
Visa builds in-house creative studio in Asia Pacific, appointing veteran agency leader Alvina Seah to drive regional marketing innovation amid rapid payment tech transformation.
news
Dentsu's CEO ousted after A$2.85B impairment loss exposes the agency holding company's international acquisition strategy as fundamentally broken.
news
Gen Z now controls $450B in spending power, but APAC leaders' outdated assumptions risk brand credibility. CMOs must rebuild strategy around AI adoption and short-form video preferences.
news
APAC leaders' outdated generational assumptions risk credibility as Gen Z drives 21% of luxury spending. CMOs must align strategy with data, not stereotypes.