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Amplify Appoints Global Creative Director to Lead APAC Expansion
Amplify appoints London creative director to Sydney hub to accelerate APAC expansion. Multiple senior hires signal the agency's commitment to regional growth.
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Timely updates on marketing, media, and communications developments in Asia.
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European Creative Agency Leavingstone Enters Asia via Katashe Partnership
Leavingstone enters Asia via Katashe partnership, ditching traditional offices for venture builder model. European creatives target Web3 and blockchain clients.
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Havas ANZ Expands Chief Strategy Officer Role Across Creative and Media
Havas ANZ unifies creative and media strategy under one leader to compete as an integrated powerhouse. Here's why agency consolidation matters for your media mix.
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Southeast Asia PE Deal Value Plummets 43% to $9.1B in 2025
PE deal value in Southeast Asia crashed 43% to $9.1B in 2025 as geopolitical uncertainty forces investors toward smaller, more selective bets.
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MSD Vietnam Launches Tết-Focused HPV Campaign With Dentsu Creative
MSD Vietnam ties HPV vaccination to Tết rituals, positioning preventive healthcare as a cultural protection practice. CMOs should note how pharma brands are localizing health messaging to drive seasonal behavior change.
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Why Kantar Is Betting on Google Talent to Dominate Southeast Asia
Kantar poaches Google's APAC relations head to lead Southeast Asia expansion as FMCG growth outpaces North Asia. A strategic bet on talent to capture the region's fastest-growing consumer market.
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TikTok and Moving Walls Launch APAC DOOH Partnership
TikTok and Moving Walls extend social content to 1M+ APAC screens, letting brands bridge mobile engagement with physical-world impact across transit hubs and retail.
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Asian Publishers Cut Service Journalism as AI Adoption Accelerates
Asian publishers are cutting service journalism and evergreen content as AI adoption accelerates, forcing a strategic pivot toward video and audio to survive revenue collapse.
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Foxtel Names Paramount Veteran Daniel Monaghan as Content Chief
Paramount veteran Daniel Monaghan joins Foxtel as content chief, tasked with competing against Netflix and Apple TV. His streaming expertise could reshape Binge and Kayo's content strategy.
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DBS Reports 3% Profit Decline as Singapore Banks Face Margin Squeeze
Singapore banks face margin squeeze as DBS profit drops 3%. CMOs must watch how wealth management narratives now drive investor confidence.
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Singapore Formalizes K-pop Partnership With HYBE to Boost Tourism
Singapore formalizes K-pop partnership with HYBE to drive tourism through concerts, content, and soft-power branding beyond ticket sales.
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Samsung Australia Puts $120M Clemenger BBDO Partnership Under Review
Samsung puts $120M Clemenger BBDO account under review despite award wins. Creative excellence alone no longer guarantees agency partnerships in Asia.