News
Grab Acquires Foodpanda Taiwan for US$600M in First Asia Expansion
Grab expands beyond Southeast Asia with its $600M acquisition of Foodpanda Taiwan, entering a high-income market with 10% delivery penetration and strong growth potential.
News
Timely updates on marketing, media, and communications developments in Asia.
News
Why APAC Luxury Brands Must Recalibrate for Rising Ultra-Wealthy Thresholds
Australia's richest list entry threshold hits US$750M as Asia-Pacific ultra-wealthy population surges. Luxury brands must recalibrate strategies as wealth concentration reshapes target markets.
News
Why Heritage Brands Are Betting on Customization as Loyalty Driver
Heritage brands are leveraging customization to deepen customer loyalty. Sanrio and Converse's joint collection uses personalization and character collectability to drive repeat engagement across age groups.
News
Why Traditional PR Fails Against Organized Indigenous Advocacy
Resource companies face a new communications reality as organized Indigenous groups outmaneuver traditional PR tactics. The Murujuga campaign shows why CMOs must rethink stakeholder engagement in Asia-Pacific.
News
Why Women Leaders Are Reshaping the Middle East Creative Sector
Female executives are redefining the Middle East's creative economy as Dubai targets 5% GDP contribution from creative industries. A New York Festivals panel explores how women are shaping regional brand-building strategy.
News
Meta Launches Creator Fast Track With $3K Monthly Guarantees
Meta guarantees $1K–$3K monthly payments to established creators who post on Facebook. The program signals intensifying competition for creator talent across platforms.
News
Nestlé's KitKat Launches F1 Partnership With 350kg Chocolate Car
Nestlé's KitKat launches official F1 partnership with 350kg chocolate car at Silverstone, expanding activation across 60 countries with localized Asia strategies.
News
APAC Companies Lack Financial Oversight on Events Spending
CFOs across Asia Pacific face blind spots on events spending with no governance framework. HeadBox whitepaper reveals five structural barriers blocking budget control as the region's corporate events market grows 5.8% annually.
News
How Nespresso Is Modernizing Its Brand Legacy With Dua Lipa
Nespresso appoints Dua Lipa as global ambassador to modernize its brand legacy while targeting 18% growth in Asia-Pacific premium coffee markets. The Vertuo World campaign launches April 14.
News
AI Automation Pressures APAC Agency Retainer Model
AI is collapsing execution costs and forcing APAC agencies to abandon traditional retainer models. Chinese brands now use 12.7 agencies simultaneously, signaling the end of bundled full-service relationships.
News
When Market Leaders Exit: What APAC Brands Should Know
When Kyle & Jackie O exited Sydney radio, their 12.7% audience scattered rather than transferred. APAC brand leaders must rethink succession planning and audience retention strategies.
News
NYF Appoints VML's Bamford to Lead New Creative Strategy Jury
New York Festivals launches first dedicated Creative Strategy jury, appointing VML's Ellie Bamford to chair. The category honors advertising that combines insight-driven strategy with measurable business results.