Timely updates on marketing, media, and communications developments in Asia.
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Havas-owned Kaimera wins Aveo's full-service media account and consolidates both Aveo and Scape under one agency partner. The move signals how retirement living brands are centralizing media strategy for efficiency.
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Edelman Australia's former chief client officer joins Optus as part of broader APAC leadership exodus. Agency restructuring continues to push senior talent toward in-house positions.
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China, Vietnam, India, Japan, and South Korea have introduced strict regulations on marketing persuasion with penalties up to RMB 5 million. CMOs must immediately audit campaigns for fake reviews, superlative claims, and AI-generated content.
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NAATI launches national campaign positioning certified interpreters as essential healthcare safeguards, not optional credentials. Recertification rolls out early 2026.
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This year's PR Awards shortlist reveals a decisive shift toward data-driven campaigns and AI integration. Judges prioritize tangible stakeholder impact over creative storytelling alone.
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Dentsu's massive goodwill write-downs reveal the hidden costs of acquisition-led growth as APAC marketers rush to consolidate agencies. A cautionary tale for holding company strategy.
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Northern Territory tourism body launches A$88.3M rebrand to reverse 16.5% domestic visitation decline. New CMO targets six markets including China as Asia-Pacific competition intensifies.
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ARN Media terminated Kyle Sandilands' A$100M radio contract following an on-air dispute, triggering legal action and threatening the show's future.
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YouGov's new AI tool BrandIndex Voices explains why brand health scores shift by interviewing the 'quiet majority' of consumers—a critical advantage in Asian markets where social listening misses reserved audiences.
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Omnicom Media redesignates global CEO roles to 'brand president' across six agencies following its US$13B IPG acquisition. The structural shift centralizes operational authority while brand leaders focus on client experience.
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Omnicom appoints Ellen Griffin as Global Brand President of OMD following its US$13B IPG acquisition. The move signals a major restructuring across six global media networks.
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Dentsu appointed Tapestry's global media agency outside the US, covering Coach and Kate Spade across APAC and EMEAI. The win expands Dentsu's luxury portfolio in early 2026.