Timely updates on marketing, media, and communications developments in Asia.
news
Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.
news
Xiaomi's 11.7% stock plunge after safety concerns shows how fast trust erodes in Asia's real-time media. CMOs must treat safety as brand equity, not compliance.
campaigns
Vodafone's mythical creature campaign shows how to time tech partnerships for maximum subscriber wins. CMOs should steal this playbook for APAC markets.
insights
China's pig-to-human liver transplant offers five PR lessons: name your unknowns, map stakeholders, blend human stories with data, and build credibility through transparency.
guides
Creator economy spending in Asia hits $26B in 2025—but most CMOs still vet influencers manually. Here's how to scale strategically.
guides
Gen Z is ditching screens for real-world brand experiences, with experiential marketing projected to hit $9.3B by 2030. CMOs must shift budget to physical stores and events to rebuild trust and drive discovery.
brands
X lost 34% of ad revenue in three years, signaling real risk for brands over-reliant on single platforms. Diversify now or face sudden reach collapse.
brands
Airwallex ditches trade press for Formula One to build trust with Asia's young, digital business buyers. Sports sponsorship is becoming B2B's secret weapon.
news
KFC's absurdist chicken-meets-sauce love story proves visual humor travels across cultures when brands commit to craft. Here's why CMOs should embrace the weirdness.
brands
Connected journeys across TV, mobile, and messaging drive 41% higher engagement in APAC. Learn how brands are closing the execution gap to turn ad spend into revenue.
brands
Web3 PR in Asia is crowded and noisy—here's how to cut through and land coverage on the crypto beat.
brands
Economic uncertainty is reshaping Southeast Asia. Build recession-proof brands by leveraging trust as your crisis currency and shifting focus from price to purpose.