Test: Deepfake Video Call Fraud
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Microsoft’s AI Max rollout makes search automation portable across platforms and campaign defaults. For CMOs, the decision is no longer only whether AI improves conversion, but who governs imported settings, generated copy, query expansion and landing-page routing across markets.
Ace Hardware is stretching retail media across creators, delivery, retailer education and measurement. The move shows why CMOs need one commercial brief, but separate objectives and attribution rules, before retailer platforms absorb more shopper, trade and influencer budgets.
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