news
VML ANZ Names Paul Bradbury CEO After TBWA Departure
VML ANZ taps TBWA veteran Paul Bradbury as CEO to lead 290-person operation managing Microsoft, Ford, and Nestlé. His track record: 30% revenue growth and a Cannes Grand Prix.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Assembly Unifies Nine Asian Markets Under Single Brand
Assembly unifies nine Asian markets under one brand, deploying AI tools across 800+ employees. CMOs gain access to unified data infrastructure for faster, culturally relevant campaigns at scale.
news
adjoe Brings Performance-Based Gaming Ads to 22M LINE Users
adjoe's gaming rewards platform reaches 22M LINE users in Taiwan, generating 40K downloads in 30 days. Performance-based ads are reshaping mobile marketing as privacy regulations limit traditional targeting.
news
Australian Sunscreen Brand Pivots From Cinematic to Product-First Ads
Slather ditches cinematic storytelling for product-focused infomercials, using comedy and graphic effects to drive sun protection messaging to younger audiences.
news
Mars, Disney Expand M&M's Marvel Partnership to 65 Markets
Mars and Disney scale M&M's Marvel partnership to 65 markets in 2026 with collectible packs and QR-unlocked digital prizes. A playbook for CPG brands leveraging IP to drive social sharing and retail velocity.
news
Google Joins AI Commerce Race with In-Search Checkout
Google's in-search checkout is live in the U.S. and coming to Asia. CMOs must decide if AI commerce integration is a channel shift or a customer acquisition game-changer.
news
Times Square DOOH Emerges as Post-IPO Showcase for Asian Brands
Grab uses Times Square billboards to showcase Southeast Asian tourism and SMEs post-IPO. A breakdown of how Asian brands build global credibility through landmark DOOH.
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Bain: Global Luxury Client Base Shrinks to 330M in 2025
Luxury's active buyer base shrinks to 330 million globally as new customer acquisition falls 5%. CMOs must rebuild brand differentiation or risk irrelevance.
guides
The UGC Portfolio Guide: Five Essential Elements for Asia 2026
UGC portfolios are now procurement documents, not creative showcases. Learn the five audit-ready elements Asian brands use to vet creators in 2026.
news
YouTube Dominates Asia's Living Rooms While Instagram's TV App Remains Unproven
YouTube dominates Asia's living rooms with 79M Southeast Asian viewers, while Instagram's TV app remains unproven. CMOs must decide where 2026 budgets go.
news
DFI Retail Turns Guardian and IKEA Indonesia Into Consultation-Led Retail Experiences
Guardian and IKEA Indonesia are ditching transaction-focused retail for consultation-led experiences. Here's how halal certification and digital tools are driving growth.
news
BYD Overtakes Tesla, Shifting Global EV Brand Leadership
BYD overtook Tesla as the world's largest EV seller by prioritizing local pricing and product iteration over global uniformity. CMOs must rethink brand leadership in a value-driven market.