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AI Agents Now Control 15% of US Ecommerce—CMOs Must Act Now
AI agents now control 15% of US ecommerce. APAC adoption is accelerating—CMOs must restructure product data for AI visibility.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Why Metadata Matters More Than Creative in AI Search 2026
AI systems ignore poor metadata regardless of creative quality. Here's why metadata governance is now the foundation of brand visibility in AI-powered search.
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AI Video Clipping Tools Hit Critical Mass in APAC
FlexClip's AI Long to Shorts automates video clip creation, solving the production bottleneck APAC marketing teams face as budgets shift toward video.
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Intuit Abandons Mailchimp Growth as Acquisition Signals Strategic Shift
Intuit tried to sell Mailchimp and couldn't find a buyer. Now the platform is in profitability mode with price hikes and frozen feature development. Here's what it means for users.
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GEO Measurement Flawed: AI Brand Testing Fails Beyond First Prompt
Single-prompt GEO testing captures only the least informed moment of buyer research. Data shows 70% of brands disappear between responses, making most visibility dashboards measurement theater for CMOs.
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How OOH Advertising Is Sold Doesn't Match How Audiences Actually Move
Out-of-home advertising sales don't match how audiences actually move through cities. What this means for brands building connected campaigns across Asia.
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Omnicom PR Consolidates Asia-Pacific Leadership Under New APAC CEO
Omnicom PR names Joanne Wong as new Asia-Pacific CEO, consolidating three agency brands and eliminating regional leadership roles in its third major restructure of 2026.
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Google's New AI Agents Cut Off 61% of Organic Search Traffic
Google's AI Agents cut organic clicks by 61%. APAC marketers must shift from search ranking to AI representation to stay visible.
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Vistar Study: 3D Creative Drives 67% Awareness Lift in Digital Ads
Vistar found 3D digital out-of-home ads drive 67% higher brand awareness. Media planners targeting over-50s see the biggest impact—here's what the data shows.
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APAC HR Leaders Overestimate Employee AI Readiness, Report Finds
New Cornerstone research reveals APAC HR leaders overestimate employee AI readiness by up to 46 percentage points. A management problem driving organizational risk.
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WPP, JLR Scrap Traditional Agency Model for AI-Powered Partnership
WPP and JLR restructure their partnership around AI and outcome-based fees. A model shift that reframes integrated marketing for luxury brands at scale.
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Splio Relocates Co-CEO to Barcelona, Signals Southern Europe Push
Splio relocates co-CEO to Barcelona as Spain and Portugal emerge as fast-growing AI adoption markets. The move signals a regional strategy shift for the CRM vendor.