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Boomi-Gong Partnership Automates Sales Intelligence Into Business Action
Boomi-Gong integration automates sales intelligence across CRM and support systems. Governance framework for APAC enterprises deploying agentic AI at scale.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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How Lenovo Is Using Humor to Solve the AI Credibility Problem
Lenovo uses humor and David Beckham to make AI approachable for FIFA 2026. A case study in solving the AI credibility challenge.
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Why APAC Marketing Orgs Can't Absorb Their AI Investments Yet
CMOs allocate 15.3% of budgets to AI, yet 70% lack organizational maturity to absorb investments. The Tambuli Conference addresses structural barriers to AI adoption.
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Why Ma Yansong's Museum Design Attracts Record Audiences
A newly designed science museum in Hainan attracted 350,000 visitors during its trial opening. Learn how architect Ma Yansong's innovative spiral design became a model for community-centered museum spaces.
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Forrester: 25% of North American Agencies Have Ditched Hourly Billing
Forrester study shows 25% of North American agencies have ditched hourly billing for fixed fees. With 63% satisfaction rates and growing client demand, the pricing shift is moving toward Asia Pacific.
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The Differentiation Crisis: How B2B Brands Escape AI Sameness
As AI commoditizes marketing content, brand clarity becomes the only differentiator. B2B Finance found top 100 brands grew US$250B. Here's how Asian companies compete.
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80% of Marketers Want to Leave Google and Meta—But Can't
80% of marketers want to escape Google and Meta, but infrastructure barriers—vendor complexity, fragmented measurement, and lack of comparable AI tools—keep budgets locked inside closed platforms.
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Why Comms Teams Miss Crisis Signals Until It's Too Late
Most comms teams can't see crises developing on platforms they don't monitor. The brands leading in APAC are building intelligence systems to detect signals before they escalate.
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Why APAC Brands Are Moving Beyond Cause Marketing to Create Real Impact
Five APAC campaigns embed social responsibility in creative work. Authentic impact drives brand effectiveness over hollow cause marketing.
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Why Weber Shandwick Refuses to Hire External CEOs
Weber Shandwick names Karen Pugliese as CEO, continuing a 25-year pattern of internal promotions. The move signals stability amid Omnicom's integration while APAC leadership expands.
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Indonesia's Insurance Buyers Demand Transparency Over Price
Indonesian insurance buyers now prioritize transparency and claims performance over price. Brands that succeed won't be cheapest—they'll be clearest and most trustworthy.
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Marketing's Real Scale Challenge: Leadership, Not Tools
Organizations that scale creative work effectively distinguish themselves through clear decision-making systems, not tools. The real bottleneck is leadership, not technology.