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Revelir AI Launches Claude-Powered Platform to Analyze Every Customer Support Ticket
Revelir AI's Insights platform uses Claude AI to analyze 100% of customer support tickets at scale. Now deployed at Xendit and Tiket.com across Southeast Asia.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Why Platform Scaling Requires Data Infrastructure Before AI
Weverse deployed Google Cloud AI to support 245 countries' fan inquiries. But the real lesson for APAC leaders: build data infrastructure before bolting on AI. Here's why the sequencing matters.
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The Skills Gap, Not the People Gap: What Singapore's Tech Hiring Reveals
95% of Singapore employers struggle to fill tech roles. The real problem isn't a talent shortage—it's a skills gap widening as AI adoption accelerates.
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Asia's Communications Leadership Gap Spawns New Executive Service
Asia's organizations lack strategic communications leadership. New fractional CCO services now fill the gap, offering senior-level guidance without full-time costs.
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Why Elite PR Networks Are Outpacing Holding Company Consolidation
Global reputation networks are growing faster than traditional agencies. RAI's expansion into South Korea marks a strategic shift toward specialist boutiques over holding company brands.
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YouAppi Promotes COO Nisan Schitrit to CEO
YouAppi elevates COO Nisan Schitrit to CEO, signaling Affle's aggressive expansion across mobile and CTV retargeting in Asia-Pacific markets.
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UK Agencies Turn to Staged Succession Plans Amid Market Pressure
UK independent Cartwright appoints joint managing directors after staged three-year succession plan. A case study in deliberate, structured leadership transition during market challenges.
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Invoca Closes Attribution Gap for ChatGPT Ads
Invoca closes the ChatGPT Ads measurement gap. APAC marketers still lag in attribution readiness as AI ad channels rapidly expand.
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Hyundai Card's AI Test Shows PR's Real Problem Isn't the Tools
Hyundai Card's AI vs. human PR test showed employees couldn't distinguish them. Real gap: APAC orgs adopt fast but transform slowly.
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97% of Users Say Social Media Platforms Don't Prioritize Truth
New survey reveals 97% of users say social media platforms don't prioritize truth. For APAC brands, the trust paradox is even more complex. Here's why credibility matters.
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Honda's Multi-Agency Model: Specialist vs. Full-Service in 2025
Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
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Gulf Sports Sponsorships Hit $6B: Agencies Follow the Money
Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.