Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
campaigns
Why diversity policies fail across Asia-Pacific and how real inclusion gets built. Kavita Prasad's 35-year journey transforming a male-dominated post-production company reveals the difference between compliance optics and systems that actually work.
campaigns
Pepsi just launched Football Nation, a fictional country powered by football fandom. The shift signals a major change in sports marketing: brands are moving from paying for athlete endorsements to owning entertainment properties that shape culture.
news
WPP elevates Rose Herceg to ANZ CEO as the Elevate28 restructure reshapes regional leadership and holding company strategy.
news
Pixazo consolidates Seedance 2.0 and GPT Image 2 under a single API key. Reduces vendor fragmentation and integration overhead for developers.
news
Lebanese executive Nayla Tueni becomes the first marketer from Lebanon to join the Cannes Lions Titanium Jury, the most prestigious award in global advertising. Her appointment signals a shift in who sets global creative standards.
news
Snap's AI efficiency claims mask job cuts across communications roles. As tech giants cite AI potential (not performance) to justify layoffs, regional expertise roles like Natasha Brack's are disappearing.
campaigns
Kantar's 2026 Advertising Effectiveness Awards reveal a fundamental shift in how campaigns work. The most effective campaign skipped TV entirely, creative and media are no longer separate, and heritage brands outperformed innovation. What CMOs miss about measurement.
news
Vinyl Group's Q1 2026 cash burn of A$2.7 million and delayed integration challenges reveal why acquisition-driven growth strategies collapse. A stress test for APAC media leaders.
news
Cannes Lions 2026 shifts from judging individual campaigns to rewarding how brands build creative capability. A critical signal for Asian marketing leaders investing in organizational strength.
news
Mocean's leadership overhaul and new See Change operating model signal an industry shift as holding companies rebundle creative and media under unified structures.
news
FP7 McCANN MENAT became the only MENA agency to win at the 2025 International ANDY Awards — a signal that creative excellence is no longer concentrated in the West.
news
InMarket and Yahoo DSP deliver daily store visit signals that optimize programmatic campaigns in real time, closing the offline attribution gap for advertisers.