news
Real-Time Store Visits Are Now a Programmatic Currency
InMarket and Yahoo DSP deliver daily store visit signals that optimize programmatic campaigns in real time, closing the offline attribution gap for advertisers.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Nestlé and Lazada Embed AI Directly Into Southeast Asia Shopping Experience
Nestlé and Lazada embed AI inside shopping for the first time, using LazzieChat to answer parents' nutrition questions at the point of purchase across Malaysia, Singapore, and Indonesia.
news
Lemma Launches AI Platform to Measure OOH Advertising ROI
Lemma launches Integral platform connecting OOH advertising to measurable digital outcomes across CTV, mobile and web.
news
Lemma Integral Solves OOH's Biggest Problem: Measurement
Lemma Integral bridges the gap between outdoor advertising impressions and measurable digital results. The platform connects OOH campaigns to CTV, mobile, and web activity—solving the measurement problem that has long held back OOH investment in APAC markets.
news
Why SCA Is Banking on a Turnaround Specialist to Fix Media
Rohan Lund appointed CEO of SCA following Jeff Howard's exit. How the turnaround specialist plans to rebuild Australia's media giant post-merger.
news
Why Law Firms Are Finally Taking Marketing Seriously
Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.
news
Google and Omnicom Test Video Ads with AI Before Launch
Google and Omnicom launch an AI-powered creative intelligence system that scores video ads before launch and prescribes specific fixes. Now rolling out globally from the Middle East.
news
WPP Integrates Google Earth AI Into Open Platform to Blend Physical, Digital Data
WPP integrates Google Earth AI into its marketing platform, blending physical-world data with digital campaigns. Early tests showed 77% higher performance.
news
Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting
Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.
insights
Why CEO Avatars Are Creating Trust Crises (Not Solving Them)
AI CEO avatars promise efficiency but erode employee trust. Research shows a 43-point collapse when leaders use synthetic replacements.
tiktok
TikTok's 24% Bot Rate Costs Advertisers US$63 Billion Yearly
TikTok's 24.2% invalid traffic rate costs advertisers $63 billion yearly—the highest among major platforms. Learn how to detect bot fraud and protect your ad budget.
news
WPP Media MENA Dominates Egypt Rankings With $21.5M in New Billings
WPP Media MENA claimed the top spot in Egypt with $21.5M in new billings, outpacing Dentsu, Publicis, and Omnicom as competition intensifies in a rapidly growing market.