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Why B2B Marketers Are Adding CTV to Their Ad Mix
CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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oOh!media Board Rejects Two Takeover Bids Worth Up to A$770M
Private equity and infrastructure investors bid for Australia's largest out-of-home advertising firm, but the board holds out for more.
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Saudi Arabia's Esports World Cup Transforms Brands Into the Main Event
Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.
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YouTube Attribution Measurement: Why 40% of Creators Get Wrongly Cut
Most marketers can't measure YouTube creator performance accurately. Agentio's guide reveals why pixels fail and what measurement methods actually work.
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Campbell's Malaysia FMCG Campaign Strategy
Campbell's Malaysia targets urban women with emotional specificity campaign positioning comfort as daily relief. Built by all-women Havas team.
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How Wardah Solved a Hearing Aid Problem the Global Industry Ignored
Wardah built a hijab-compatible hearing aid, solving what global manufacturers missed. How cultural intelligence outpaced multinationals.
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Why Stakeholders Trust Human Crisis Responses Over AI
New research shows stakeholders trust human crisis responses over AI-generated ones. Here's why human judgment remains irreplaceable in high-stakes communications.
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L'Oréal Transforms Big Bang Into Startup Pipeline With 7 Active Pilots
L'Oréal's Big Bang moves from prize to pipeline: 7 startups in funded commercial pilots. A signal of how global brands source innovation from early-stage tech companies.
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Inbox Monster Launches 56M-Email Research Suite for Brands
Inbox Monster launches a research suite with 56 million indexed emails. Email marketers can study competitor sending strategies and inbox placement patterns.
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LUX Chin Up: Beauty Brands Enter Behavioral Correction
LUX launches free posture-correction tool, signaling beauty brands' aggressive expansion into wellness and behavioral correction.
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APAC Industrial Companies Face Data Centralization Pressure as B2B Ecommerce Grows
Asian industrial suppliers face mounting pressure to centralize product data as B2B ecommerce reshapes buyer expectations. The Hydroscand case shows why digital transformation is now table stakes.
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Müller's £44M Turnaround: Why Core Brand Beat 500 New Products
Müller's £44.5M sales lift proves household penetration matters more than NPD. How one UK dairy brand ditched 500 failed products to win back market share.