campaigns
Control vs. Scale: How Anthropic and OpenAI Diverged on Cyber AI Risk
Anthropic limits cyber AI access via Project Glasswing. OpenAI scales broadly. Which risk philosophy fits your organization best?
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
campaigns
Why AI Content Speed Doesn't Equal Marketing Results
AI speed masks brand authenticity in APAC. Learn why 91% of marketers use AI but only 41% measure ROI, and governance frameworks that work.
news
Coca-Cola Fires and Rehires from Same Holding Company
Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.
news
PR Firm's AI Plagiarism Scandal Exposes Industry Accountability Gap
TOP Agency's National Today published 300 AI-plagiarized articles with fabricated quotes, exposing legal liability and trust risks for APAC communications leaders.
news
WPP Unifies Commerce Across Agencies Amid Market Shift
WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.
campaigns
Why Hyperlocal Marketing Can Backfire for Global Brands
Sprite's ASEAN hyperlocal push is well-executed, but brand leaders must test whether engagement converts to market gains in markets where global brands have been losing share for years.
news
Cognizant embeds engineers inside client offices for AI at scale
Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.
news
M+C Saatchi Posts Worst Results as Holding Company Model Falters
M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.
news
PubMatic Study: Co-Viewers 53% More Likely to Recall CTV Ads
PubMatic's APAC study reveals co-viewers are 53% more likely to recall ads and 70% more likely to act. Group viewing is reshaping CTV's effectiveness for marketers.
campaigns
Fashion Gets Midlife Women. Advertising Doesn't.
Despite controlling $19 trillion in wealth, women over 45 appear in less than 2% of ads. Here's why advertising's creative leadership is structurally incapable of reaching its richest audience.
campaigns
Inside the FT's Bet on Parasocial Relationships Over Paywalls
The FT's new podcast strategy proves creators now drive discovery more than Google. How premium publishers are shifting from SEO funnels to audience orbit models.
news
Why Agencies Are Recruiting Platform Insiders to Lead Social Operations
VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.