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Survey: B2B Buyers Reject AI Hype, Demand Proof
B2B buyers demand proof, not AI hype. New research: engineering quality and delivery evidence trump vendor promises. A market shift is underway.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Riyadh Air Chooses Brand Trust Over Speed to Market
Riyadh Air's SVP of Marketing reveals why brand trust earned through operational consistency beats launch-day buzz. A lesson in credibility-first communications for CMOs.
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Australian Agency Ditches Traditional PSAs for AI-Powered Horror Films
Sydney agency Emotive and AiCandy Australia prove entertainment-first storytelling beats traditional public health messaging. How AI production breaks budgetary ceilings for APAC marketers.
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Singapore PR Agency Formalizes European Expansion in Switzerland
Singapore PR agency Ellerton opens Geneva office, signaling independent APAC firms are positioning between Asia and Europe's growth corridors.
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WPP Media Appoints Winnie Chen-Head as Malaysia CEO
WPP Media names Winnie Chen-Head as Malaysia CEO, signalling a strategic pivot toward innovation and regional integration under the newly formed SEAPAT cluster.
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Independent Agencies Are Betting Big on Asia. W+K Just Proved It.
W+K names two senior leaders to run Tokyo, betting big on Asia. A signal that independent creative agencies are positioning themselves as faster, more original alternatives to holding companies.
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Indonesian Brands Dethrone Global Competitors at Transform Awards Asia
Two Indonesian brands beat global competitors at Transform Awards Asia. AZKO's rebrand and SMBC's sonic identity mark a shift in regional brand power.
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CTV Attention Measurement Closes the Ad Visibility Gap
Teads and Lumen Research launch CTV attention measurement, enabling apples-to-apples comparisons across streaming and display channels for media buyers.
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Showing Up Isn't Strategy: Dentsu's Real Challenge Beyond the Pitch
Dentsu's new CEO Takeshi Sano shows up to pitches, but lost Microsoft to Publicis and competitors are widening their lead. Why presence alone isn't enough.
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37% of Marketers Lose Search Traffic to AI-Generated Results
37% of marketers lost search traffic to AI. Suave and Target lead optimization efforts for AI-powered search engines.
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Why Brands Are Moving From Campaign Deals to Creator Content Properties
Expedia partners with IShowSpeed for a year. Brands are shifting from one-off campaigns to long-term creator content properties.
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Fragmented Customer Data Costs Retailers 20-30% Annual Revenue
Fragmented customer data costs retailers 20-30% annually. APAC regulatory deadlines make unified identity resolution both a compliance requirement and competitive necessity.