Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
news
Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.
news
Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
news
monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
news
adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
news
Polygon ran Nigeria's first enterprise-grade DV360 billboard campaign for Schweppes, proving Africa's programmatic DOOH market has reached global maturity with 500+ geo-targeted ad versions across Lagos.
news
Snap's Promoted Places drives real store traffic—Carl's Jr. saw 18% lift. Here's how this location-based ad format is reshaping retail discovery in GCC.
news
Times Network appoints The Vantage as exclusive MENA commercial partner. CMOs can now access Indian media at scale through a single Dubai-based entity.
news
Cloudinary launched AI agents for visual asset management. Explore the critical questions about ROI, portability, and enterprise deployment at scale.
Media
Ziff Davis acquires legacy media brands (Dwell, PopSci, Domino) for under $20M as AI-generated content floods the open web, collapsing digital media economics and increasing the premium on trusted editorial voices.
news
Click-through rates predict revenue outcomes only 7% of the time. Learn why most email A/B tests are statistically unreliable and how to measure what actually matters.
news
Indosat replaces CMO with Chief Growth Officer, signaling a shift in how Asian telcos structure leadership around AI and personalization.