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OpenAI Signs Retail Media Partners, Signals Serious Commerce Push
OpenAI partners with Skai and Criteo to monetize ChatGPT's 50M shopping queries. High-intent commerce channel now open to brands across Asia-Pacific.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Budget Size Drives Growth 8x More Than ROI, Research Shows
Les Binet's research challenges conventional marketing wisdom: budget size is roughly 8x more important than ROI in driving growth. The real enemy isn't small budgets—it's small thinking.
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InterMedia Names Derek Shipp VP to Lead Unified Media Strategy
InterMedia names Derek Shipp as VP of Media Planning. His mandate: tighten partnerships with media suppliers and improve measurement across TV, streaming, and digital channels to reduce campaign waste.
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Publishers Are Finally Getting Paid for AI — Here's How Snowflake Made It Happen
Publishers are striking six-figure AI licensing deals via Snowflake's platform. How newsrooms are taking control of their AI content.
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Anthropic's Opus 4.8 Raises the Bar for Enterprise AI Reliability
Opus 4.8 improves code review reliability and introduces Dynamic Workflows for enterprise teams. Unchanged pricing keeps budgeting predictable.
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Why Design Army's Ballet-Meets-Martial Arts Campaign Is Reshaping Asian Arts PR
Design Army's "Ballet Fever" campaign blends 1970s aesthetics with martial arts choreography. How one agency is redefining arts marketing across Asia.
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Omnicom Consolidates Canadian PR Operations Under Single CEO
Omnicom names Greg Power as CEO of all Canadian PR operations, consolidating four agency brands under one leadership structure following its IPG acquisition.
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How Social Media Algorithms Broke the Web (And What It Means for Your Brand)
Tim Berners-Lee warns platforms optimized for outrage threaten brand safety. User control must come before business outcomes, a direct challenge to the US$1 trillion ad industry.
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Comscore Raids DoubleVerify Playbook With CEO Hire Amid Measurement Wars
Comscore names DoubleVerify's former COO as new CEO, eliminates all debt, and solidifies its position against Nielsen in the intensifying digital advertising measurement wars.
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Nine Brands, One Summer Agenda: Why Empowerment is Selling Right Now
Nine brands from Etsy to Disney embraced empowerment messaging this summer. Consumer anxiety about AI is driving control-focused creative.
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Why 93% of APAC Retail Sales Remain Invisible to Digital Campaigns
93% of APAC retail sales happen offline but unmeasurable. BFJ Digital shows how attribution bridging drives 30% revenue increase and better ROI.
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Meta's Subscription Play: What Rising Ad Costs Mean for APAC Brands
Meta's new paid tiers and ad-free options threaten to reduce advertising inventory for APAC brands. CMOs must prepare for rising CPMs as user adoption grows.