Omnicom Consolidates Canadian PR Operations Under Single CEO
Omnicom names Greg Power as CEO of all Canadian PR operations, consolidating four agency brands under one leadership structure following its IPG acquisition.
Greg Power is the new CEO of Omnicom Public Relations (OPR) Canada, effective July 1, 2026. He spent 16 years running Weber Shandwick Canada before stepping into this broader role. The appointment is one of the most visible signals yet of how Omnicom is reshaping its PR operations after absorbing rival holding company IPG.
Power's new mandate is bigger than his old one. He now oversees all four OPR agency brands in Canada: Golin, FleishmanHillard, Ketchum, and Weber Shandwick. Previously, each of those agencies had its own country leader. That layer is now gone.
One CEO, Four Agencies
The structural logic is straightforward. Omnicom completed its US$9 billion acquisition of Interpublic Group in November 2025, creating the world's largest advertising holding company with roughly US$26 billion in combined annual revenue. Weber Shandwick, previously an IPG agency, was folded into the Omnicom portfolio alongside its legacy PR brands.
Mission MediaRather than let four competing agency brands continue operating independently in Canada, Omnicom collapsed them under one roof. Power becomes the single point of accountability for the entire Canadian PR portfolio, reporting to OPR global CEO Chris Foster.
"I now will oversee the Canadian operations of all OPR agency brands including Golin, FleishmanHillard, and Ketchum in addition to Weber," Power said in an interview with PRovoke Media.
Why Power?
Power's track record at Weber Shandwick Canada makes the selection easy to understand. Under his leadership, the agency grew revenue 22% and expanded headcount to 111 full-time employees, including 34 new hires, in 2024 alone. He also brings credibility across holding-company culture, having previously worked at Edelman Canada and built what became Citizen Relations from a small unit inside Cossette.
In short: he knows how large agencies work, he has grown businesses in the Canadian market, and he has the trust of the brands he now oversees.
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Part of a Coordinated Global Reset
Canada is not a one-off. Omnicom made three simultaneous regional appointments, all effective July 1, 2026. Joanne Wong (formerly FleishmanHillard APAC President) takes the CEO role for OPR Asia Pacific. Hugh Taggart (formerly Weber Shandwick EMEA CEO) takes the same role for Europe, Middle East and Africa.
The pattern is the same in each region: one CEO overseeing all OPR brands, replacing the previous per-country, per-brand leadership structure.
Notably, the US and UK markets are not included in this regional model. Those markets retain separate governance, which signals that Omnicom sees integration complexity as highest in markets outside its core anglophone hubs.
What It Means for the Canadian PR Market
The changes extend well beyond leadership titles. Omnicom has already merged or shut down more than 20 agency brands globally since the IPG deal closed. Golin and Ketchum are merging. Porter Novelli has been folded into FleishmanHillard. The combined workforce reductions tied to the deal have exceeded 7,200 roles.
Mission MediaThe disruption is generating opportunities for agencies that are not mid-integration. Canada's largest independent PR firm, NATIONAL Public Relations, operates with 1,000 staff across 22 locations. Industry observers note that clients underserved by a distracted mega-holdco are increasingly open to alternatives.
Power, for his part, is focused on the opportunity rather than the disruption. "The idea that we are in a low-growth, no-growth era is a false narrative," he told PRovoke. "Our ability to take share of total client marketing and communications spend has never been greater."
Whether the consolidated OPR Canada model delivers on that claim will be one of the industry storylines to watch through the rest of 2026.
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