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Stagwell Appoints Lena Petersen as Chief Brand Officer
Stagwell names veteran marketer Lena Petersen as chief brand and communications officer to drive AI-driven innovation and creative strategy as part of its aggressive 5x5 growth plan.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Harley-Davidson Launches 'Ride' Platform in Full Brand Reset
Harley-Davidson launches 'Ride' platform to reset its brand identity and attract younger riders. The strategy targets 2 million new U.S. riders by 2027 amid declining revenue and an aging customer base.
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Mumbrella360 2026 Targets Algorithm Costs Draining Agency Budgets
Five holding company CEOs unite for the first time at Mumbrella360 to address algorithm-driven cost pressures reshaping agency operating models and client expectations.
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WPP Explores Sale of Burson PR Arm Amid £3.4B Debt Crisis
WPP hires Goldman Sachs to explore selling Burson PR as debt hits £3.4B and revenue declines for two consecutive years. A major asset review under CEO Cindy Rose's Elevate28 restructuring plan.
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Why Indies Are Betting on Veteran Agency Leaders Like Kate Sheppard
Independent agency Enigma appoints veteran DDB leader Kate Sheppard as Sydney MD, reuniting her with former colleague Dom Hickey. The move signals how indie agencies are competing with holding groups by recruiting proven network talent.
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Unilever ANZ Seeks Third CMO in Six Months Amid Leadership Churn
Unilever ANZ is hunting its third marketing leader in six months as two consecutive departures signal deeper restructuring challenges. CMOs should watch this as a cautionary tale on retention.
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Why Advertisers Are Missing Millions in Media Value
Former PHD Australia MD launches independent advisory firm to help advertisers recover millions in lost media value through governance reviews and transparency audits.
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Westpac Ends BMF Partnership After One Year, Shifts to Project Model
Westpac ditched its agency of record model after one year with BMF, moving to project-based work with Droga5 ANZ. The shift reflects how new CMOs are resetting inherited agency relationships in financial services.
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GYG Replaces Global CMO Role With Dual Leadership Structure
Guzman y Gomez replaces its Global CMO with a two-person leadership model, signaling how fast-casual brands are restructuring marketing amid sector-wide financial pressure.
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How GYG's New Marketing Chief Plans to Sustain $1.2B Growth
Guzman y Gomez appoints Claire West as marketing leader following Lara Thom's departure. West inherits a $1.2B business and must sustain 23% YoY growth across multiple markets.
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YouTube Creators Sue Apple, Amazon Over Unauthorized AI Training Data
YouTube creators filed class-action lawsuits against Apple and Amazon for using millions of copyrighted videos to train AI products without consent. Legal precedent is shifting against tech companies.
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How a Four-Minute Video Cost Air Canada Its CEO
Air Canada's CEO Michael Rousseau resigned after a four-minute crisis video delivered almost entirely in English sparked backlash over federal bilingualism obligations. A cautionary tale on how poor stakeholder insight can cost leadership.