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CVS Claims 16% Reach Boost From AI. The Catch? Self-Measured Numbers.
CVS claims 16% reach efficiency and 14% sales lift from CorIQ AI platform—but the numbers come from CVS's own sponsored panel with no independent third-party verification.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Washington Threatens Trade Action Over Australia's News Tax
Australia's News Bargaining Incentive impacts APAC marcomms. Explore NBI levy, US trade risks, and media regulation shifts.
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When Viral Gold Meets Institutional Hesitation: What McDonald's Teaches APAC Marketers
McDonald's Grimace Shake screenshots exposed institutional hesitation behind a billion-dollar viral win. APAC marketers face the same authenticity paradox that nearly cost McDonald's the moment.
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Possible Summit Forces Sponsors Into Same-Day 2027 Renewal Calls
Possible Summit is forcing sponsors into same-day 2027 renewal contracts before post-event ROI data arrives. For APAC marketing leaders evaluating US event spend, it signals a shift toward aggressive scarcity tactics.
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LEGO APAC Marketing Director Rohan Mathur Exits for Fractional Leadership
APAC marketing leaders are exiting corporate for fractional roles, revealing a structural shift in how Asia's CMOs build their careers.
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Roblox Hikes Developer Pay 42% Amid 146 Lawsuits Over Child Safety
Roblox raises DevEx rate 42% for adult games amid 146 federal lawsuits over child safety. APAC brands must reassess platform risk.
PayPal
PayPal Appoints Transformation Veteran Lucio as CMO as Lores Races to Reposition Crumbling Empire
PayPal appoints transformation veteran Antonio Lucio as CMO amid sweeping organizational restructuring under CEO Enrique Lores, bringing 40 years of Fortune 500 brand leadership from HP, Meta, Visa, and PepsiCo.
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PR Agency 'Best Places to Work' Awards Hide Methodological Gaps
Best-place-to-work certifications lack transparency on participation pools and survey response rates. Hard data shows PR agency stress and turnover rising despite awards proliferation.
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OpenAI Builds Privacy-First Ad System for Europe
OpenAI requires explicit user consent for ad tracking in Europe. A strategic move that signals the future of privacy-first ad platforms.
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CMS Courts Governance Crisis as Taib Family Feud Deepens
Family governance crisis at Malaysia's largest Sarawak infrastructure conglomerate threatens leadership and shareholder confidence.
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GE HealthCare Embeds Communications in Global Markets Overhaul
GE HealthCare promotes Allison England to lead global markets communications. The restructuring elevates comms inside the company's top commercial team, signaling how healthcare brands now embed strategy into growth.
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Publishers Ditch Advertising for AI Licensing Revenue
Publishers are abandoning advertising for AI licensing deals. USA Today and News Corp are optimizing revenue per user while cutting ad-supported traffic, signaling a fundamental restructuring of publisher economics.