news
Reputation Failures Start With Org Design, Not Communications
Reputation management is an organizational design challenge, not a communications problem. Sillin's case shows why dedicated structure and CEO backing matter more than messaging.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Merkle MENA Centralizes Five CXM Practices Under Single Leadership
Merkle MENA consolidates five customer experience practices under unified leadership with Deepak Mankani's promotion. A strategic shift toward integrated CXM delivery across the Dentsu network.
news
Agencies Spend $30K/Month on AI Visibility Tools They Say Can't Be Trusted
Agencies pay $30K monthly for AI visibility tools that produce inconsistent results. A critical look at market skepticism and unproven ROI.
news
Australian Mainstream Audiences Have Shifted. Brand Strategy Hasn't
Over 51% of Australia is multicultural. Yet only 10% say brands reach them effectively. That's a A$100B revenue gap.
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YouTube's Creator API Solves Data Problem, Not Commerce Problem
YouTube's Creator API opens performance data to marketers, but e-commerce attribution remains a critical gap. CMOs must rethink strategy.
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PayPal Taps Former Facebook CMO for Marketing Overhaul
PayPal appoints Antonio Lucio as CMO to unify communications across a major 3-unit restructure. A look at how leadership strategy shapes brand coherence in fintech transformation.
creator economy
Baller League Bets on the Sport Itself, Not the Star Power, as the Route to Real Fans
Most creator-led sports leagues are media companies in disguise. Baller League is doing something harder—building a model that treats the sport itself as the commercial asset. CEO Felix Starck tracks 'fan conversion,' not follower count.
news
Why the PocketOS Database Deletion Wasn't a Model Failure
Claude AI agent deleted PocketOS data, but the real issue wasn't the AI—it was unrestricted system access and failed architecture decisions.
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Kellanova's 17-Month Indie Experiment Ends: Mars' Publicis Consolidation Reaches ANZ
Kellanova ends 17-month run with indie agency Bastion as Mars consolidates global media mandate with Publicis. The ANZ account moves back to Zenith Melbourne, marking a structural consolidation rather than performance issue.
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Why Digital OOH Is Attracting Billions in Private Equity Capital
Private equity bid for oOh!media shakes Australian media stocks. Discover how sector M&A reshapes advertising and investor portfolios.
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eFishery Verdict Puts Indonesia's Startup Story on Trial
Gibran Huzaifah's nine-year sentence turns eFishery from Indonesian unicorn into a warning on startup governance, investor scrutiny and trust.
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Why Australian Publishers Are Abandoning Platform Dependencies
Australian publishers abandon platform dependency as Meta cuts deals and AI erodes traffic. Direct subscriptions now replace platform-driven revenue.