Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Air Canada's CEO Michael Rousseau resigned after a four-minute crisis video delivered almost entirely in English sparked backlash over federal bilingualism obligations. A cautionary tale on how poor stakeholder insight can cost leadership.
news
Intuit is winding down its proprietary SMB advertising network after less than three years, pivoting to third-party platforms like The Trade Desk. The move signals shifting B2B advertiser priorities away from search toward connected TV and audio channels.
news
YouTube's AI avatar feature bypasses Europe's strict regulations to test synthetic creators in Asia-Pacific markets. Brands must understand the trust implications as consumer skepticism toward AI rises.
news
Vaseline launches free WhatsApp verification tool in Nigeria to combat counterfeit body oils. The campaign features a real Nigerian Prince and targets retail activation across major supermarket chains.
news
Brands are moving beyond celebrity endorsements to cultural placement strategies with K-pop idols. Gen Z shows 55% purchase intent, driving CMOs to reallocate budgets toward lifestyle positioning.
news
PayPal's Payment Links integration in Canva lets creators embed checkout directly into designs across 200 markets. A game-changer for Asia-Pacific merchants already primed for digital payments.
news
Competitive Zoom pitches are destroying creative collaboration at ad agencies, with 67% of marketers reporting measurable quality declines. A structural fix is emerging.
news
Patreon's podcast category hit $629M in 2025 revenue, driven by 47,000 creators earning through memberships—not just top earners. CMOs should note the shift toward sustainable creator economics.
news
WPP taps Estée Lauder's Rasha Choueiri to execute Elevate28, a $673M cost-cutting restructuring. The move signals urgent action as the holding company faces accelerating revenue declines.
news
LoopMe's Chartboost Direct platform redirects brand budgets from declining web traffic into mobile apps. Asia-Pacific publishers can now access higher CPMs and cleaner supply paths.
news
A phishing campaign impersonating Mumbrella is circulating across APAC, offering fake conference tickets. Mumbrella confirms the emails are fraudulent and has reported the scam to authorities.
news
Paramount launches in-house publishing to deepen franchise control across print, digital, and audio. Studios are reclaiming publishing to own their IP ecosystems.