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Omnicom Wins IBM's $330M Global Media Mandate
Omnicom consolidates IBM's $330M global media spend as tech giants reshape agency rosters around data platforms and AI-driven planning capabilities.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Survey: 53% of Shoppers Mistrust AI-Generated Social Content
Over half of shoppers distrust AI-generated social content, with Gen Z skepticism reaching 58%. The gap between executive assumptions and consumer reality is forcing brands to reconsider AI strategies.
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Why Publishers Are Racing to Build Subscription Teams
Daily Mail Australia appoints first Head of Digital Subscriptions as publishers shift toward subscription revenue amid reader and ad losses. A strategic move to build sustainable business models.
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JCDecaux Wins Western Sydney Airport Ad Contract Ahead of October Launch
JCDecaux secures decade-long advertising concession at Western Sydney International Airport, deploying 27 digital assets from opening day in October 2026. A rare opportunity to build a premium airport network from inception.
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CHAGEE Appoints Ex-foodpanda Comms VP as Senior Director
CHAGEE names Evelyn Tay as Senior Director of Communications, bringing 25+ years of APAC experience from foodpanda and Uber. The hire signals the tea brand's investment in earned media and corporate affairs infrastructure.
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Why Wind Energy Projects Are Turning to AI for Bird Safety Data
Spoor and FP7 McCann MENAT launch AI-powered bird monitoring to prove wind farms and wildlife can coexist. Real data replaces regulatory assumptions, accelerating project permits.
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Nexxen Rebuilds DSP Around AI-Native Interface for Media Buyers
Nexxen rebuilt its DSP around an AI-native interface, positioning human control as a competitive advantage against fully autonomous platforms. The move challenges Amazon's aggressive AI-powered ad-buying consolidation.
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Post-Rebrand, Superdry & Co. Targets Category Search Visibility Gap
Superdry & Co. appoints Verde Digital to close its non-branded search visibility gap post-rebrand. The fashion retailer shifts from paid channels to organic growth across 65 countries.
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AppLovin Appoints Craig Billings as Independent Chair, Names New CTO
AppLovin restructures leadership with Craig Billings as independent Chair and Giovanni Ge as CTO, signaling acceleration of its pivot from mobile gaming to e-commerce and connected TV advertising.
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Canva Acquires Simtheory and Ortto to Enter Marketing Automation
Canva's dual acquisition of Simtheory and Ortto signals a strategic pivot from design tool to end-to-end marketing platform, completing five acquisitions in 14 months.
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Nectar Social, Reddit Launch Data Partnership for Enterprise Brands
Nectar Social gains direct access to Reddit's 24B+ posts via new Data API partnership, enabling enterprise brands to monitor sentiment and trends across 100K+ communities in real time.
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Why Content Strategy Failures Cost ARN $100M+ in Value
ARN Media's market cap collapsed 44% after a talent dispute dismantled its flagship show, costing the broadcaster over $100M in value. A cautionary tale for media companies betting everything on personality-driven content.