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Automated Bidding Now Table Stakes for Ad Networks
HilltopAds launches Smart CPM. Automated bidding now manages 68% of global ad decisions, making it table stakes for competitive networks.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Quant AI's Contact Center Agent Cuts Call Times by 26% in Production Deployment
Quant AI's Ava agent delivered 84% autonomous resolution and 26% call time reduction at Fortitude Re in production. A benchmark for enterprise AI deployment in financial services.
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From Oversharing to Boundaries: Creator Culture's New Standard
Top creators are rewriting what success means on YouTube: setting personal boundaries, investing in studio quality, and shifting traditional media's platform priorities.
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OpenAI Names Salesforce/ServiceNow Marketing Veteran Colin Fleming as CMO
OpenAI hires Colin Fleming as CMO, prioritizing enterprise revenue. The move reveals how AI vendors compete for Asia-Pacific marketing budgets.
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Netflix and Spotify Team Up to Outbid YouTube for Premium Podcasts
Netflix and Spotify team up for exclusive Jay Shetty podcast rights, reshaping media distribution and brand access in Asia and beyond.
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CMOs Have Known About the AI Skills Gap for 2 Years. Why Is It Still Growing?
66.5% of CMOs confirm AI skills gaps in their teams. Now 13.6% of marketers lack skills for their current job, up from 9.9%. Why awareness hasn't translated to action.
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QVC Shifts from Cable to TikTok, Targets $1.5B in Social Commerce Revenue
QVC abandons legacy cable business to become a social commerce company on TikTok. The 40-year-old retailer targets $1.5B in streaming revenue within three years.
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Experiential Marketing Is Replacing Digital Impressions as Loyalty Currency
Global brands are betting on real-world experiences over digital impressions to build loyalty. 84% of marketers plan increased event spending in 2026.
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Why AI Accuracy Depends More on Data Context Than Model Quality
DataHub Cloud v1 solves enterprise AI hallucinations by adding data context. Marketing leaders using Databricks Genie and Snowflake Intelligence see accuracy jump from 50% to 90%.
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Mailchimp Pivots to Autonomous Marketing With Analytics AI
Mailchimp launches Analytics AI to transform marketing data into strategic decisions. The feature signals a shift toward fully autonomous campaign execution.
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Google Launches AI Performance Insights for Product Data Quality
Google's AI Performance Insights tool gives retailers visibility into how products surface in conversational shopping. Product data quality now determines visibility in AI recommendations.
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Nike Transforms Concert Merchandise Into Customizable Platform With BTS
Nike launches Nike By You customization hubs for BTS's ARIRANG tour, transforming passive merchandise sales into interactive design experiences. A strategic shift in how brands monetize fandom across Asia-Pacific.