Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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OpenAI names Kiran Mani as first APAC Managing Director, signaling structural shift as Asia-Pacific hits 28% of global AI market. A major move for enterprise adoption across India, Southeast Asia, and beyond.
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Pepsodent launches brand-owned creator academy to combat oral health misinformation in Indonesia, training dental professionals as social media influencers.
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Australian radio networks rebrand parent company to Tapt Media to signal digital-first positioning to investors. Station brands 2GB, 3AW, 4BC, 6PR remain unchanged.
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Australia's ACCC issued its first financial penalty for undisclosed influencer promotions, fining PhotobookShop A$39,600. The ruling signals enforcement shift from warnings to active penalties for deceptive digital marketing.
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AI Overviews slash referral traffic by 47%, forcing Asian PR teams to abandon click-based ROI metrics entirely. Earned media citations now define visibility.
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Vodafone Australia launches post-merger comeback with Ali Wong, positioning network superiority against competitors charging for remote coverage. A case study in telco repositioning across Asia-Pacific consolidation.
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Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.
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Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.
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Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.
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Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.
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Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.
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7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.