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Agency AI Anxiety Triples as Client Budgets Stall in 2026
AI disruption fears have tripled among agencies while client budgets freeze, forcing leaders to maintain staff through 2026 on uncontracted promises of 2027 growth.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Omnicom Advertising Asia Names Six Regional Leaders to Unify Creative Networks
Omnicom Advertising Asia consolidates creative and strategy functions under six regional leaders reporting to President Sean Donovan, unifying TBWA, McCann, and BBDO networks across Asia-Pacific.
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Mondelez Hires Global Lead to Navigate AI Shopping Bot Era
Mondelez is building a dedicated team to compete in agentic commerce, where AI bots autonomously purchase products. With retailers projecting 30% bot-driven traffic by 2028, CPG brands must act now on product data strategy.
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Why CPG Giants Are Turning to AI for Real-Time Market Decisions
Elixirr and Pilot Lite partnership compresses CPG product launches by 90%, enabling real-time data decisions across 30 markets. Incumbent giants face execution gaps as insurgent competitors capture 40% of growth.
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WPP Media Wins KFC and Pizza Hut Singapore Media Mandate
WPP Media displaces Havas to win consolidated media mandate for KFC and Pizza Hut Singapore, with AI platform WPP Open cited as the decisive factor in the competitive pitch.
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Why App Marketers Are Moving CTV Budgets to AI-Driven Platforms
App marketers are moving CTV budgets to AI-driven platforms after Moloco delivered 1.5x higher ROI than mobile. Here's why performance measurement is reshaping TV ad buying.
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MAF Converts 400+ Gaming Players Into Mall Shoppers via Exscape Campaign
Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.
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Dana Tahir Named First Arab Woman to Lead Cannes Lions PR Jury
Dana Tahir becomes the first Arab woman to lead Cannes Lions PR Jury, signaling growing MENA representation in global creative awards and setting new benchmarks for industry leadership.
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Publicis Media Wins US$10B in New Billings as Market Contracts
Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.
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Domino's ANZ Appoints Du Plooy as CMO Under New CEO Strategy
Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.
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Highwire Launches AcroAI, Agentic Platform for Enterprise Marketing
Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
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Sydney Morning Herald Appoints Jordan Baker as Editor at 195-Year Mark
Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.