Highwire Launches AcroAI, Agentic Platform for Enterprise Marketing
Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
Highwire, a US-based strategic marketing and communications agency, launched AcroAI on April 16, 2026, an agentic AI platform designed to give marketing and communications leaders real-time strategic insights at enterprise scale.
Platform Architecture and Core Capabilities
AcroAI deploys coordinated groups of specialized AI agents trained on each client's own knowledge, methods, and brand standards. The platform aggregates intelligence from more than 100 data sources to support competitive monitoring, content optimization for both traditional search (SEO) and AI-generated search results (GEO, or generative engine optimization), and multi-channel campaign execution.
Mission Media
A multi-model architecture allows the platform to automatically select the best AI model for each specific task, optimizing for speed and output quality. AcroAI connects directly with commonly used workplace tools including SharePoint, Google Drive, HubSpot, Slack, and Microsoft Teams, allowing teams to deploy it without changing existing workflows.
"Combining our firm's talent with AcroAI gives our clients powerful leverage to be the most prepared, most creative strategist in any conversation," said Carol Carrubba, President of Innovation at Highwire.
Security and Compliance Features for Regulated Industries
AcroAI carries SOC 2 Type 2 certification (an independent security audit standard widely required by enterprise buyers) and runs on Google Cloud Platform. The platform includes single sign-on access, full encryption for data both in transit and at rest, and a firm policy that client data is never used to train public AI models.
"The platform runs on proven agentic architecture with the governance, security, and brand standards that regulated industries require," said Jason Mayde, Chief Technology Officer at Highwire. These features directly address compliance requirements that have slowed AI adoption in financial services, healthcare, and enterprise technology sectors.
A Market Gap Driving Demand
Research from Capgemini shows that 70% of marketing leaders view agentic AI as transformative, yet only 7% report strong effectiveness gains from current deployments. A separate finding shows only 18% of C-suite leaders report strong success in AI-driven customer interactions.
Mission Media
Highwire positions AcroAI as a direct response to this gap. Unlike general-purpose AI tools that require constant user direction, AcroAI agents are trained by experienced agency professionals on client-specific knowledge and brand standards. The platform targets three stated business outcomes: stronger market differentiation through repeatable brand narratives, productivity gains from automating research and routine tasks, and higher-quality, more consistent deliverables.
BCG research indicates that 76% of CMOs cite cost efficiency and 71% cite speed to insights as their primary criteria when evaluating agentic AI platforms, both areas AcroAI explicitly targets.
Looking for World-Class PR & Comms in APAC?
Tailored service packages for select brands and agencies.
Rollout Strategy and Company Background
AcroAI is currently available to Highwire's existing clients, with demos accessible at teamhighwire.com/AcroAI. The launch extends Highwire's existing AI product suite, which includes the Highwire AI Index for answer engine optimization and advanced measurement tools, signaling a broader platform expansion rather than a standalone product release.
The controlled rollout prioritizes depth of institutional training over broad market availability.
Want to reach thousands of marketing and comms professionals across Asia?
Get your brand in front of industry decision-makers.
Partner with Mission Media →
