Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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APAC CMOs cite vague creative briefs, not budget cuts, as the top cause of campaign failure. New leadership mandates demand culturally specific briefs to capture $36 trillion in regional growth.
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Microsoft is building dedicated creative governance for AI-generated video by appointing an Australia-based AI creative director for Clipchamp and Copilot. The hire signals how enterprises will manage quality standards as generative video becomes standard.
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PR agencies across Asia confront a deepening credibility crisis as media consolidation shrinks coverage opportunities and clients misunderstand what earned media actually delivers.
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Toyota NZ achieved record passenger vehicle sales by turning market ubiquity into creative strategy. How one-in-four vehicles on roads became the campaign itself.
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Snap recruits senior PR talent from agencies to handle regulatory complexity in APAC. The trend signals intense competition for experienced communications professionals as tech platforms scale.
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Havas-owned Kaimera wins Aveo's full-service media account and consolidates both Aveo and Scape under one agency partner. The move signals how retirement living brands are centralizing media strategy for efficiency.
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Edelman Australia's former chief client officer joins Optus as part of broader APAC leadership exodus. Agency restructuring continues to push senior talent toward in-house positions.
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China, Vietnam, India, Japan, and South Korea have introduced strict regulations on marketing persuasion with penalties up to RMB 5 million. CMOs must immediately audit campaigns for fake reviews, superlative claims, and AI-generated content.
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NAATI launches national campaign positioning certified interpreters as essential healthcare safeguards, not optional credentials. Recertification rolls out early 2026.
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This year's PR Awards shortlist reveals a decisive shift toward data-driven campaigns and AI integration. Judges prioritize tangible stakeholder impact over creative storytelling alone.
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Dentsu's massive goodwill write-downs reveal the hidden costs of acquisition-led growth as APAC marketers rush to consolidate agencies. A cautionary tale for holding company strategy.
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Northern Territory tourism body launches A$88.3M rebrand to reverse 16.5% domestic visitation decline. New CMO targets six markets including China as Asia-Pacific competition intensifies.