Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Northern Territory tourism body launches A$88.3M rebrand to reverse 16.5% domestic visitation decline. New CMO targets six markets including China as Asia-Pacific competition intensifies.
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ARN Media terminated Kyle Sandilands' A$100M radio contract following an on-air dispute, triggering legal action and threatening the show's future.
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YouGov's new AI tool BrandIndex Voices explains why brand health scores shift by interviewing the 'quiet majority' of consumers—a critical advantage in Asian markets where social listening misses reserved audiences.
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Omnicom Media redesignates global CEO roles to 'brand president' across six agencies following its US$13B IPG acquisition. The structural shift centralizes operational authority while brand leaders focus on client experience.
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Omnicom appoints Ellen Griffin as Global Brand President of OMD following its US$13B IPG acquisition. The move signals a major restructuring across six global media networks.
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Dentsu appointed Tapestry's global media agency outside the US, covering Coach and Kate Spade across APAC and EMEAI. The win expands Dentsu's luxury portfolio in early 2026.
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Peta Southcombe promoted to Mindshare Melbourne MD after Christian Solomon's departure to rival agency. Leadership shift reflects ongoing talent circulation in Australia's media agency market.
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The Trade Desk faces a trust crisis after Publicis advised clients against the platform over audit failures. Stock dropped 12% as major revenue risk emerges.
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TikTok Shop confirms no Australia launch despite Southeast Asia GMV doubling in 2025. Australian brands like HiSmile generate millions selling overseas while domestic consumers wait.
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Asia-Pacific marketing firms score 33% on gender equality, four points below global average. Structural flexibility alone won't close the gap—CMOs need targeted interventions.
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Guardian Malaysia challenges cash-gifting tradition with wellness products, partnering with local fashion brand Fiziwoo and offering up to 50% discounts to reframe Hari Raya gifting as health-focused.
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Dentsu ANZ creates first dedicated Chief Data and Technology Officer role, signaling how Asia-Pacific agencies are restructuring to compete on AI capabilities.