news
Nine Consolidates 120 Newsroom Systems Into Cloud-First Operation
Nine consolidates 120 systems into cloud and compresses 100 job titles into nine. Real-time, multi-platform workflows are reshaping how CMOs pitch broadcast media.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Six FaZe Creators Launch CORE Group at $20M Content House
Six FaZe creators launched CORE, a $20M creator-owned content house. The move signals a broader industry shift toward creator control and away from corporate ownership models.
news
WPP Reports 6.7% Decline as Real Culprit Emerges: Client Losses
WPP's 6.7% Q1 decline masks deeper problems: client losses account for 500–600 basis points of revenue headwind, not Middle East conflict. For APAC leaders, the real risk is energy supply disruption, not headline uncertainty.
news
CNN Overhauls Newsroom With Creator-First Hiring Model
CNN launches creator-first journalism in Doha with Bou Mansour, signaling a global newsroom pivot toward audience-independent storytelling.
Partner Insights
Jack Playfair of M+C Saatchi: Brands Need to Earn a Role in Culture
Jack Playfair of M+C Saatchi Sport & Entertainment on culture-led partnerships, creators and why sport sponsorship needs long-term value.
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Chess.com Pushes Into Ad Revenue After 250M User Milestone
Chess.com Aggressively Pivots to Ad Revenue After 250M Users, But Faces Tension Between Monetization and UX.
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CVS Claims 16% Reach Boost From AI. The Catch? Self-Measured Numbers.
CVS claims 16% reach efficiency and 14% sales lift from CorIQ AI platform—but the numbers come from CVS's own sponsored panel with no independent third-party verification.
news
Washington Threatens Trade Action Over Australia's News Tax
Australia's News Bargaining Incentive impacts APAC marcomms. Explore NBI levy, US trade risks, and media regulation shifts.
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When Viral Gold Meets Institutional Hesitation: What McDonald's Teaches APAC Marketers
McDonald's Grimace Shake screenshots exposed institutional hesitation behind a billion-dollar viral win. APAC marketers face the same authenticity paradox that nearly cost McDonald's the moment.
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Possible Summit Forces Sponsors Into Same-Day 2027 Renewal Calls
Possible Summit is forcing sponsors into same-day 2027 renewal contracts before post-event ROI data arrives. For APAC marketing leaders evaluating US event spend, it signals a shift toward aggressive scarcity tactics.
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LEGO APAC Marketing Director Rohan Mathur Exits for Fractional Leadership
APAC marketing leaders are exiting corporate for fractional roles, revealing a structural shift in how Asia's CMOs build their careers.
news
Roblox Hikes Developer Pay 42% Amid 146 Lawsuits Over Child Safety
Roblox raises DevEx rate 42% for adult games amid 146 federal lawsuits over child safety. APAC brands must reassess platform risk.