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Publicis Acquires Two Indonesian Agencies as Rivals Cut Staff
Publicis acquires two Indonesian agencies amid industry-wide consolidation. The deal adds 150 professionals while Omnicom and WPP slash 15,200 combined staff.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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How Agoda Is Winning Travel Customers Without Their Own App
Agoda embedded hotel booking into South Korea's largest digital bank, reaching 20M monthly users. A structural shift in how OTAs acquire customers by meeting them where they already spend time.
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Amazon Monetizes AI Shopping Engine—Again
AWS launches Agentic Shopping Assistant for retailers, the same AI engine behind 300M Amazon customer sales. Retailers now control branded conversations instead of outsourcing to ChatGPT and Gemini.
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Why CRM Audit Tools Are Becoming Infrastructure, Not Optimization
CRM audit tools become critical governance infrastructure. OrgAssure reveals wasted licenses and technical debt holding back AI initiatives.
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NPS Scores Don't Predict Defection: New Research Challenges Marketing Dogma
Research from Australian firm 5D reveals NPS scores fail to predict defection. For APAC CMOs, the findings expose a measurement gap that's reshaping retention strategy.
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Publicis Doubles Indonesia Bet as Industry Retreats
Publicis acquires Inter Pariwara Global and iLab in Indonesia, consolidating 150 professionals into Spark Foundry. A strategic bet amid industry divestment.
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Australia Launches First National Campaign on Perimenopause
Australia's government launches its first national perimenopause awareness campaign via Ogilvy, targeting women 35-55 with a normalized, destigmatized conversation approach.
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Floyi Brings SEO and AI Search Tracking Into One View
Floyi launches Visual Map to unify SEO performance, AI search visibility, and competitor data. CMOs can now track content across Google Search, AI Overviews, and ChatGPT in one dashboard.
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NorthStar Insights Flips India Advisory Model: 60% Senior Staff in Every Team
NorthStar Insights launches Mumbai office with 60% senior staff on every team. A structural bet against the execution-only advisory model dominating India's $2.4B market.
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Strategic Hiring in APAC: Why Boutiques Are Winning Talent Wars
Australian boutique Via hires senior talent from top firms. Financial services agencies are winning the talent wars through integrated communications strategies.
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ARN Promotes Donna Gordon to CMO as Audio Transformation Accelerates
ARN elevates Donna Gordon to CMO as it pivots into multi-platform entertainment. A look at what the role means in an audio market shifting to digital and live experiences.
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Philips Elevates Comms Chief as Healthcare Faces AI Reckoning
Healthcare's biggest names are elevating communications to the C-suite as AI reshapes patient discovery and regulatory trust. Philips' appointment of Steve Heywood as SVP signals a broader shift.