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Honda Rolls Out New H Mark Logo Across All Models by 2027
Honda's new H mark logo rolls out across all models by 2027, signaling a "second founding" pivot to electric vehicles and modular platforms.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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SGX Value Unlock Programme Draws 30+ Listed Companies
SGX's Value Unlock programme targets 30+ listed companies to fix market mispricing through better disclosure and investor communication. CMOs must help boards sharpen shareholder value messaging.
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Netflix Turns to Podcasts to Solve Content Gap Problem
Netflix launches podcasts to plug content gaps between blockbuster releases. CMOs should watch how this strategy reshapes subscriber engagement and ad opportunities.
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H/Advisors Opens Riyadh Office as PR Firms Target Saudi Market
H/Advisors opens Riyadh office as Saudi Vision 2030 drives demand for strategic advisory services. Global PR firms are racing to establish Middle East footholds.
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TikTok Separates Microdramas from Social Feed with New App
TikTok launches PineDrama to monetize microdramas separately from its main app. CMOs must understand how platforms are fragmenting content categories to capture new revenue streams.
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Porsche Sales Drop 10% in Worst Year Since 2009 Crisis
Porsche's 10% sales collapse in China signals deeper trouble for luxury brands as local EV makers capture premium buyers during economic slowdown.
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OpenAI Tests ChatGPT Ads, Targets $25B Revenue by 2029
OpenAI targets $25B in ad revenue by 2029 as ChatGPT ads launch in Asia. CMOs must act fast to secure beta discounts and co-development opportunities.
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Tier-2 City Creators Deliver 30-50% Higher ROI Than Metro Influencers
Tier-2 city creators now deliver 30-50% higher ROI than metro influencers. Asian brands are shifting budgets toward niche partnerships over mass reach.
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TikTok Identifies Three Behavioral Drivers Reshaping APAC Marketing
TikTok's three behavioral drivers—curiosity, conviction, care—are reshaping APAC marketing. CMOs must align strategies with how 460M users actually engage with brands.
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Strategy Chiefs Get Commercial Accountability in MENAT Reshuffle
Strategy chiefs now own commercial growth targets in MENAT reshuffle. FP7McCann's promotion signals agencies are redefining strategy roles as revenue drivers, not just creative support.
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Nine Entertainment's $50M Radio Sale Stalls as Buyers Retreat
Nine's $50M radio sale stalls as buyers retreat, signaling a valuation crisis for legacy media across Asia-Pacific.
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AI Boom Breaks Traditional Stock-Currency Link Across Asia-Pacific
AI boom is decoupling Asian stocks from currencies, forcing CMOs to rethink regional hedging strategies and investment exposure across the region.