AI-Native Challenger Takes On Legacy Market Research

HOOKiQ, an Australian AI market research platform, has rolled out a disruptive advertising campaign aimed at changing how B2B audiences perceive market research, combining peak-hour outdoor billboards, Google Ads, and an AI-generated LinkedIn video commercial across a two-month run.

Campaign Targets B2B's Reputation Problem

The platform launched last week, and the awareness push followed almost immediately. Outdoor billboards carrying quirky, relatable headlines are placed in high-traffic commuter areas during peak hours, designed to catch professionals at their most receptive moment in the daily grind.

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The centerpiece of the campaign is a LinkedIn video commercial produced entirely using artificial intelligence. HOOKiQ is positioning the AI-generated creative as a deliberate meta-statement: a tech-forward company that uses AI to power market research is demonstrating that capability in the very medium it is advertising on.

"B2B doesn't mean it needs to be 'back 2 boring,'" said Pat Langton, Founder of HOOKiQ. "We sometimes take ourselves way too seriously in advertising, and we wanted to tap into that with this campaign. We're here to show that market research can be sharp, engaging, and have a sense of humour."

The channel mix, combining out-of-home (OOH), search, and LinkedIn video, signals an intent to reach business decision-makers across both physical and digital environments during a single commuter window.

AI Platform Aims to Replace Traditional Research Friction

Beyond the campaign itself, HOOKiQ is pitching a broader product argument: that the traditional approach to market research, characterized by long lead times and high cost, is no longer the only option.

The platform is built on AI-generated personas and virtual focus groups designed to deliver insights faster and at a lower price point than conventional agency models. HOOKiQ describes its approach as providing "deep, actionable insights without the traditional friction," with a SaaS subscription model aimed at making enterprise-grade research accessible to a broader range of brands.

The company says several Australian brands are already using the platform. HOOKiQ is framing early adoption as evidence of market fit, describing the wins as "massive" and positioning the campaign's current momentum as the basis for a wider growth push.

Investor Push Runs Alongside the Campaign

The advertising launch is paired with an active investor outreach effort. HOOKiQ confirmed it is accepting meetings and expressions of interest from strategic partners and investors, with stated ambitions to scale operations and expand internationally.

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The pitch to investors echoes the creative brief of the campaign itself: a platform category that has long been dominated by slow-moving incumbents is now open to disruption by an AI-native challenger. HOOKiQ is framing its early traction and the campaign's reach across digital and physical channels as proof that the go-to-market is already working.

A free tier is live at hook-iq.com, giving marketers and brands direct access to test the platform without a sales process.

Two-Month Timeline for First Results

HOOKiQ's campaign runs for two months, which means results data on engagement and platform signups will emerge before the middle of the year. Whether the OOH and LinkedIn combination drives platform trial at scale will be the first test of whether the anti-boring positioning translates to commercial traction, not just attention.