The Enterprise AI Adoption Gap Just Got Smaller

Most software companies add AI as an extra tab, a new feature, or a sidebar assistant. monday.com just did something different. It rebuilt the entire platform around AI agents and described the move as the biggest change in its history.

The company, which counts more than 250,000 customers worldwide, wants AI to work inside the same workflows where teams already manage tasks, campaigns, and approvals. Not alongside them. Inside them.

From Tool to Infrastructure

The agents monday.com has built can handle real operational work: drafting marketing campaigns, qualifying sales leads, closing support tickets, onboarding new hires, and processing purchase requests. They run on live business data and operate within existing security and governance settings.

That last point matters. One of the reasons AI adoption has stalled at many companies is the concern about moving sensitive business data outside approved software environments. monday.com is arguing that its approach keeps AI inside the controls companies already trust.

"Our customers are running real businesses in a world that's changing fast, and they need a platform built for that reality," said Roy Mann, Co-Founder and Co-CEO. "monday.com is now a place where people and agents work side by side."

Crucially, the agents require no technical background to set up or run. Marketing managers and operations leads can configure them without calling IT.

The Adoption Gap

The launch addresses a specific problem: the gap between what companies spend on AI tools and what they actually get out of them. monday.com cited data showing that while AI access has spread quickly, only 34% of organizations are using it to transform how their businesses operate. Only 25% have moved a meaningful share of experiments into everyday use.

Gartner puts numbers to the shift: just 5% of enterprise applications embedded AI agents in 2025, rising to a projected 40% by end of 2026. The infrastructure is moving fast. The practical adoption is lagging.

"This is the biggest change in the history of our company," said Eran Zinman, Co-Founder and Co-CEO. "We have 250,000 customers running their business on monday.com, and we owe them more than another AI feature."

Integration and New Products

The updated platform lets customers connect to OpenAI's ChatGPT, Anthropic's Claude, and Microsoft 365 Copilot through one-click integrations. A separate AI Platform Gateway is also included, designed to give businesses access to a broader range of large language models without managing those connections manually.

Alongside the core platform changes, monday.com launched monday vibe, a set of AI-based tools for developers, and redesigned its mobile app to combine its Sidekick assistant with full AI agent management in one interface.

How APAC Leaders Are Affected

monday.com is not the only vendor making this shift. ServiceNow, Salesforce, and Workday have all made similar moves, each rebuilding their platforms around agents that can act on behalf of employees rather than just assist them.

For marketing and operations leaders in APAC, the practical question is adoption readiness. The most compelling part of monday.com's pitch is that it does not require a technology overhaul to get started. The agents run inside software your team already uses, on data your organization already trusts.

That is a meaningful lower bar. The harder question is whether agents configured by non-technical staff will deliver consistent results across departments while staying within the compliance boundaries large organizations require. monday.com is betting the answer is yes. Its 250,000 existing customers are the proof of concept.