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Omnicom Pledges Ad Tech Overhaul, But Publishers Still Wait for Money
Omnicom promises to cut ad tech middlemen, but publishers aren't seeing the savings yet. An investigation into where supply chain margins actually go.
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Why E-Commerce Tools Are Abandoning Single-Marketplace Strategies
Sellyze launches as an agnostic alternative to Amazon-only tools, covering Walmart, Etsy, and TikTok Shop. At US$29/month, it undercuts incumbents by 70-80%, addressing APAC sellers' multi-platform needs.
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How AI Search Dismantled Digital Media's Growth Engine
BuzzFeed and Vox Media's collapse reveals a hard lesson: traffic-chasing isn't a business model. AI search has fundamentally changed how audiences discover media.
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Dubai Agency Wins ADC Merit for Health Data Visualization Campaign
Horizon FCB MENA becomes the only MENA agency to win ADC recognition for its Vitamin SEE health data visualization campaign. A meaningful signal of global creative ascent.
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Publicis Buys LiveRamp for $2.2B, Shifts Ad Industry Power
Publicis' $2.2B acquisition of LiveRamp shifts control of advertising infrastructure. Competitors scramble as data ownership becomes the new competitive battleground.
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Google Launches $350K AI Accelerator for Southeast Asian Startups
Google launches $350K AI accelerator for 25 Southeast Asian startups with Silicon Valley access and government backing across six countries.
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AI-Native Challenger Takes On Legacy Market Research
HOOKiQ, an Australian AI platform, combines outdoor billboards and AI-generated LinkedIn video to challenge traditional market research. The meta campaign signals a B2B marketing shift toward speed and engagement.
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Pattern Launches AI Execution Engine Across 70 Marketplaces
Pattern launched Pi, an AI execution engine automating eCommerce across 70 marketplaces. Real-time handling of pricing, offers, and inventory signals autonomous marketplace execution is becoming baseline infrastructure.
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ChatGPT Now Outpaces Google in APAC Travel Bookings
ChatGPT now drives more travel booking visits than Google in APAC. Middle East tensions push travelers toward regional routes as AI reshapes how travelers research and book.
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Royal Canin Taps 22feet for Digital-First Push in India
Royal Canin awards its full digital mandate to 22feet Tribal Worldwide in India. The move reflects how premium brands are embracing digitally-native agencies as the pet care sector accelerates.
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Kinnect Wins Burger King India Creative Mandate
Omnicom's Kinnect lands Burger King India's full creative mandate in a significant new business win. The appointment reflects broader consolidation in India's advertising and QSR sectors.
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Australian Research Finds AI Cost Cuts Don't Boost Creative Quality
Australian research analyzing 371 AI film submissions reveals a counterintuitive finding: lower production costs have no link to stronger creative work. The real advantage is human judgment.