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PRecious Communications Hires Ng Chip Keng as Financial PR SVP
PRecious Communications hires 30-year veteran to lead financial PR, signaling agency expansion into specialized advisory for banks and PE firms across Southeast Asia.
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Prometheus Group Hires 3 Senior Execs for APAC Expansion
Prometheus Group hires three SAP and Oracle veterans for APAC expansion as enterprise tech spending surges 5.6% in the region.
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New Forrester Wave Sets Benchmark for MMM Vendor Selection
Forrester's 2026 MMM Wave report benchmarks vendor selection across 31 criteria. Asian CMOs now have a practical framework to evaluate measurement partners as 53% adopt MMM as their core ROI tool.
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ADMA's Individual Membership Launch Signals AMI Competition
ADMA ends 58 years of corporate-only membership to compete directly with AMI for individual marketers. Here's what this fragmented association landscape means for your professional development strategy.
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Emirates, Cathay Overhaul Loyalty Programs as 77% Abandon Faster
Emirates and Cathay Pacific overhaul loyalty programs as 77% of members abandon faster. CMOs must act now on redemption flexibility to survive the defection crisis.
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Agnes AI Hits 200K Daily Users in Six Months Across Southeast Asia
Agnes AI hits 200K daily users in six months by consolidating search, design, and collaboration tools into one Southeast Asian-focused platform.
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Bluey Repeats as Most-Streamed US Show Despite No New Episodes
Bluey dominates US streaming without new episodes, but viewership dropped 18.7% year-over-year. CMOs should study how short-form content drives repeat engagement.
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Hype & Dexter Rebrands as Avidly APAC After 2023 Acquisition
Australian agency Hype & Dexter becomes Avidly APAC, gaining access to 300+ global specialists while keeping local teams intact. What this means for your HubSpot strategy.
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Nike Breach Exposes New Risk Pattern for Asia Manufacturing Brands
Nike's data breach exposes a critical vulnerability for Asia manufacturing brands. CMOs must audit IP protection across supply chains before the next attack hits.
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LoopMe APAC Head Predicts Zero-Party Data Surge in 2026
Zero-party data will dominate APAC marketing in 2026 as privacy tightens and brands demand direct consumer insights. CMOs must act now to capture voluntary data before competitors do.
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APAC Ad Regulators Tighten Scrutiny on Workplace Representation
APAC regulators are expanding sexism definitions beyond objectification to scrutinize workplace representation in ads. CMOs must audit campaigns now.
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GWM Ditches Adventure Tropes for Utility-First Ute Campaign
GWM ditches beach escapes for practical utility in new Cannon ute campaign, signaling how Chinese automakers are repositioning for Western markets.