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Google Launches Gemini Spark: AI Agent That Works Without Asking
Google announces Gemini Spark, a 24/7 AI agent running continuously in the background. For communications teams, the governance implications are critical.
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Why Indian Snack Brands Are Ditching 'Deprivation' Messaging
How Healthy Master reframed snacking: from deprivation to choice with Milind Soman. A strategic shift in Indian nutrition brand positioning.
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APAC's Ad Trust Gap Widens as AI Adoption Outpaces Consumer Confidence
70% of consumers say AI-generated ads feel soulless. As APAC brands race to adopt AI, consumer trust lags behind. A new gap emerges between adoption and consumer confidence.
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Why Better AI Safety Systems Lead to More Failures
Companies with the most mature AI safety controls roll back agents at higher rates. Sinch research reveals the guardrail tax consuming enterprise engineering teams managing AI in production.
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AI Agents Now Control 15% of US Ecommerce—CMOs Must Act Now
AI agents now control 15% of US ecommerce. APAC adoption is accelerating—CMOs must restructure product data for AI visibility.
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Why Metadata Matters More Than Creative in AI Search 2026
AI systems ignore poor metadata regardless of creative quality. Here's why metadata governance is now the foundation of brand visibility in AI-powered search.
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AI Video Clipping Tools Hit Critical Mass in APAC
FlexClip's AI Long to Shorts automates video clip creation, solving the production bottleneck APAC marketing teams face as budgets shift toward video.
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Intuit Abandons Mailchimp Growth as Acquisition Signals Strategic Shift
Intuit tried to sell Mailchimp and couldn't find a buyer. Now the platform is in profitability mode with price hikes and frozen feature development. Here's what it means for users.
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GEO Measurement Flawed: AI Brand Testing Fails Beyond First Prompt
Single-prompt GEO testing captures only the least informed moment of buyer research. Data shows 70% of brands disappear between responses, making most visibility dashboards measurement theater for CMOs.
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How OOH Advertising Is Sold Doesn't Match How Audiences Actually Move
Out-of-home advertising sales don't match how audiences actually move through cities. What this means for brands building connected campaigns across Asia.
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Omnicom PR Consolidates Asia-Pacific Leadership Under New APAC CEO
Omnicom PR names Joanne Wong as new Asia-Pacific CEO, consolidating three agency brands and eliminating regional leadership roles in its third major restructure of 2026.
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Google's New AI Agents Cut Off 61% of Organic Search Traffic
Google's AI Agents cut organic clicks by 61%. APAC marketers must shift from search ranking to AI representation to stay visible.