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Vistar Study: 3D Creative Drives 67% Awareness Lift in Digital Ads
Vistar found 3D digital out-of-home ads drive 67% higher brand awareness. Media planners targeting over-50s see the biggest impact—here's what the data shows.
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APAC HR Leaders Overestimate Employee AI Readiness, Report Finds
New Cornerstone research reveals APAC HR leaders overestimate employee AI readiness by up to 46 percentage points. A management problem driving organizational risk.
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WPP, JLR Scrap Traditional Agency Model for AI-Powered Partnership
WPP and JLR restructure their partnership around AI and outcome-based fees. A model shift that reframes integrated marketing for luxury brands at scale.
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Splio Relocates Co-CEO to Barcelona, Signals Southern Europe Push
Splio relocates co-CEO to Barcelona as Spain and Portugal emerge as fast-growing AI adoption markets. The move signals a regional strategy shift for the CRM vendor.
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Six Major Spirits Brands Launch Sports Sponsorship Blitz
Six of the world's biggest whisky and bourbon brands have launched sports sponsorships within weeks of each other—and the timing reveals a deeper strategy to recruit younger drinkers amid shrinking markets.
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Tune Talk Launches Cloud-Native Network to Challenge ASEAN Incumbents
Tune Talk becomes ASEAN's first fully cloud-native mobile operator. The Malaysian telco is using cloud infrastructure and human-centered marketing to challenge regional incumbents.
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From 2% Recognition to Top 50: ServiceNow's Idris Elba Blueprint
ServiceNow's Idris Elba partnership boosted brand awareness from 2% to 20% in five years. A case study in emotion-driven B2B marketing strategy.
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DBS Bucks Banking Job Cuts With 500+ Graduate Hires in 2026
DBS hires 500+ graduates while cutting contract roles—a strategic bet on AI-enabled early career development. What this shift means for banking talent pipelines.
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Why X's 140% CTR Claims Won't Solve Its Trust Problem
X's latest advertiser pitch leads with impressive performance metrics—140% CTR gains, 43% conversion increases—but self-reported figures and a documented trust problem raise skepticism about their recovery narrative.
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80% of Enterprises Fail at AI Because Data Silos Block Action
80% of enterprises fail at AI not because models aren't smart enough, but because data silos prevent execution. TeamCentral's new platform offers a solution.
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Google and Blackstone Bet $25B on TPU Cloud Challenge to Nvidia
Google and Blackstone launch a $25B TPU-based cloud alternative to Nvidia-dominated neoclouds. What this means for Asian tech leaders evaluating AI infrastructure providers.
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Media Market Bifurcation: Audio Outperforms as APAC Index Weakens
Australian audio stocks rallied while the Unmade Index fell. This signals investor preference for focused audio operators over diversified media players.