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Dana Tahir becomes the first Arab woman to lead Cannes Lions PR Jury, signaling growing MENA representation in global creative awards and setting new benchmarks for industry leadership.
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Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.
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Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.
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Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
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Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.
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Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.
Partner Insights
Paige Wheaton of Initiative Australia explains what national-scale agency leadership really requires, how an investment mindset shaped her approach, and why her team is building for where the industry will be in three years.
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Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.
Partner Insights
Molly Blacker, Havas Media's new National Head of Strategy in Australia, on why audience segmentation needs recalibration, what clients really leave agencies over, and the two-speed media market dynamics.
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Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.
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Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.
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New AI platform using parallel specialist agents compresses marketing strategy from weeks to days. Early pilots showed 70% reduction in time-to-brief across 200+ strategists.