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Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.
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ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.
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64% of Singapore businesses use AI daily, but only 18% achieve autonomous deployment. Trust deficits and data governance gaps are blocking scale.
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New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.
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Dentsu's CSO warns Japanese advertisers that playing it safe in creative work directly costs market share as award bodies increasingly reward boldness over safety.
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Eight major agencies are competing fiercely for senior organic search professionals amid surging client demand for AI search visibility, with salaries reaching US$260,000.
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South Africa leads MEA with 48 finalists at One Show 2026, a 167% jump from 2025. Ogilvy and Accenture Song dominate the region's creative awards.
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Addepar establishes Asia-Pacific headquarters in Singapore with R&D and engineering teams, backed by public-sector investment. The move signals intensifying wealth tech competition across the region.
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MAG International elevates programmatic leadership with Oliver Chislett's appointment, signaling the agency's shift toward transparent, platform-neutral media buying strategies across global markets.
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Spectrum Science appoints Lisa Talbot as communications president, consolidating PR, clinical, and commercial functions under one P&L. The move reflects healthcare agencies' shift toward integrated organizational models.
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Google blocked 8.3B ads in 2025 as AI-powered fraud surged 63%. Scam removals jumped 45% while Southeast Asia tightens ad regulations.
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Ogilvy Singapore and VML Sydney each secured 13 finalists at The One Show 2026, dominating APAC with single-campaign focus. Japan, Australia, and India lead regional representation across 204 entries.