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Pinterest splits its UK communications between two agencies to tackle advertiser growth and EU AI regulation. Words+Pixels handles commercial strategy while Weber Shandwick manages policy.
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Sports ad spending hits $20B by 2027, growing 27% vs. 6.6% overall TV. CTV ad performance outpaces broadcast by 116%, reshaping ad buyer budgets.
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Tokyo's TBWA HAKUHODO won D&AD Awards for a medical device and social innovation project. How Asian agencies are moving beyond campaigns into product development.
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WPP's MENA leaders argue brands should skip competing in LA and activate local audiences watching from home. A dual-crew playbook for the 2026 World Cup.
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Linqia and AirOps partner on AEO, using influencer content to boost visibility in AI search. Creator marketing is now infrastructure for brand discoverability.
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Google announces Gemini Spark, a 24/7 AI agent running continuously in the background. For communications teams, the governance implications are critical.
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How Healthy Master reframed snacking: from deprivation to choice with Milind Soman. A strategic shift in Indian nutrition brand positioning.
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70% of consumers say AI-generated ads feel soulless. As APAC brands race to adopt AI, consumer trust lags behind. A new gap emerges between adoption and consumer confidence.
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Companies with the most mature AI safety controls roll back agents at higher rates. Sinch research reveals the guardrail tax consuming enterprise engineering teams managing AI in production.
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AI agents now control 15% of US ecommerce. APAC adoption is accelerating—CMOs must restructure product data for AI visibility.
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AI systems ignore poor metadata regardless of creative quality. Here's why metadata governance is now the foundation of brand visibility in AI-powered search.
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FlexClip's AI Long to Shorts automates video clip creation, solving the production bottleneck APAC marketing teams face as budgets shift toward video.