news Dentsu, Publicis, WPP Abandon The Trade Desk Over Billing Audit Dentsu, Publicis, WPP pull from The Trade Desk over billing audit. A watershed moment for platform accountability in Asia-Pacific advertising.
news Sports Sponsorship ROI Measurement: The 4Ps Framework 76% of marketing execs can't measure sponsorship ROI. Professor Romaniuk's new 4Ps framework tackles the accountability gap plaguing a US$66B market.
news Sunny Side Up Appoints Rita Chammas as Regional General Manager Sunny Side Up appoints Rita Chammas as Regional GM to drive multi-market expansion across UAE, Saudi Arabia, and Lebanon. A leadership-first growth strategy in MENA's creative sector.
news Institutional Capital Breaks OnlyFans Valuation Discount OnlyFans secures first institutional backing from Packer. The deal breaks the valuation discount and reshapes institutional confidence in creator platforms.
news Suntory BOSS Coffee Blasts Iced Coffee Category as Overly Sweet Suntory BOSS Coffee directly attacks competitors' overly sweet iced coffee products in Australia and New Zealand. The campaign targets a US$1.1B RTD market shifting toward real coffee.
news Why 80% of Enterprise AI Pilots Fail: It's the Data Gartner names Celonis top process intelligence vendor as 80% of enterprise AI pilots fail. The bottleneck? Poor data context. APAC adoption accelerating.
news Monks Launches AI Tool to Measure Creative Performance in APAC Monks launches AI tool to measure creative performance at granular level. Live tests show expansive shots drive 61% better engagement for telecom brands across APAC.
news The Creative Economy's Blind Spot: FMCG Brands Win Big P&G and Unilever collect more Cannes Lions than any other brands. Yet the advertising industry remains blind to the creative power of soap, detergent, and everyday products.
news Singapore's Tech Hiring Crisis: 95% of Employers Can't Find AI-Ready Talent 95% of Singapore employers struggle to fill tech roles due to AI skill gaps, not headcount. Discover why upskilling, not recruitment alone, is the real solution.
news Disney Opens IP to Outside Creators, Shifts Control Strategy Disney's new CEO reveals the company is opening IP to outside creators and pushing franchises across TikTok and Instagram. A major shift for a brand once famous for ruthless IP protection.
news The Communications-First Playbook That Drove MYOB's Solo Launch Success MYOB flipped the playbook by embedding communications before product design. Their Solo launch proved that communications-first strategy drives cohesive market entry and measurable results.
news Docusign and Harvey Partner to Unify Legal AI and Contract Management Docusign and Harvey integrate to unify AI-powered legal analysis with contract management, eliminating context-switching for legal teams.