News
Inbox Monster Launches 56M-Email Research Suite for Brands
Inbox Monster launches a research suite with 56 million indexed emails. Email marketers can study competitor sending strategies and inbox placement patterns.
Latest
News
LUX Chin Up: Beauty Brands Enter Behavioral Correction
LUX launches free posture-correction tool, signaling beauty brands' aggressive expansion into wellness and behavioral correction.
News
APAC Industrial Companies Face Data Centralization Pressure as B2B Ecommerce Grows
Asian industrial suppliers face mounting pressure to centralize product data as B2B ecommerce reshapes buyer expectations. The Hydroscand case shows why digital transformation is now table stakes.
News
Müller's £44M Turnaround: Why Core Brand Beat 500 New Products
Müller's £44.5M sales lift proves household penetration matters more than NPD. How one UK dairy brand ditched 500 failed products to win back market share.
News
Survey: B2B Buyers Reject AI Hype, Demand Proof
B2B buyers demand proof, not AI hype. New research: engineering quality and delivery evidence trump vendor promises. A market shift is underway.
News
Riyadh Air Chooses Brand Trust Over Speed to Market
Riyadh Air's SVP of Marketing reveals why brand trust earned through operational consistency beats launch-day buzz. A lesson in credibility-first communications for CMOs.
News
Australian Agency Ditches Traditional PSAs for AI-Powered Horror Films
Sydney agency Emotive and AiCandy Australia prove entertainment-first storytelling beats traditional public health messaging. How AI production breaks budgetary ceilings for APAC marketers.
News
Singapore PR Agency Formalizes European Expansion in Switzerland
Singapore PR agency Ellerton opens Geneva office, signaling independent APAC firms are positioning between Asia and Europe's growth corridors.
News
WPP Media Appoints Winnie Chen-Head as Malaysia CEO
WPP Media names Winnie Chen-Head as Malaysia CEO, signalling a strategic pivot toward innovation and regional integration under the newly formed SEAPAT cluster.
News
Independent Agencies Are Betting Big on Asia. W+K Just Proved It.
W+K names two senior leaders to run Tokyo, betting big on Asia. A signal that independent creative agencies are positioning themselves as faster, more original alternatives to holding companies.
News
Indonesian Brands Dethrone Global Competitors at Transform Awards Asia
Two Indonesian brands beat global competitors at Transform Awards Asia. AZKO's rebrand and SMBC's sonic identity mark a shift in regional brand power.
News
CTV Attention Measurement Closes the Ad Visibility Gap
Teads and Lumen Research launch CTV attention measurement, enabling apples-to-apples comparisons across streaming and display channels for media buyers.