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Hyland Names CMO From Ping Identity to Drive AI Revenue Push
Hyland appoints CMO to drive AI revenue, signaling the role is now a revenue operator. Key signal for Asian marketing leaders on the evolving CMO function.
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Australia Imposes 2.25% Revenue Levy on Meta, Google, TikTok
Australia threatens Meta, Google, and TikTok with a 2.25% revenue levy unless they pay news publishers. A regulatory shift in Big Tech's news content liability.
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Spalba Hires George P. Johnson Veteran as APAC Business Head
George P. Johnson veteran Erica Seo becomes Spalba's APAC Business Head, signaling consolidation to compete for enterprise regional mandates.
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LinkedIn Endorses B2B Creator Marketing 2026
LinkedIn's partnership with Creator Authority signals institutional support for B2B influencer marketing. Investment grew 171% YoY as 61% of marketers plan to increase creator spending.
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Pentagon AI Deals Are Shifting How Tech Companies Handle Government Pressure
Google's classified Pentagon AI agreement exposes the tension between corporate safety commitments and government control. How tech vendors navigate government demands is becoming a vendor selection factor.
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How Community Marketing Outperforms Celebrity in India's D2C Space
Loopie chose community over celebrity. The baby gear brand's baby rave generated stronger ROI. A case study for D2C brands competing in India's market.
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Why AI Creative Success Masks Campaign Execution Failure
AI democratized ad creative, but execution failures in compliance, targeting, and delivery are where brands lose money.
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APAC Trust Splits: Income Gap Widens to 16 Points
Trust in APAC has split by income and geography. High-income respondents trust at 70, low-income at 54, a doubling of the 2012 gap. Foreign brands face built-in disadvantages.
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Google Joins Pentagon's Classified AI Ecosystem, Reversing 2018 Ethics Stance
Google joins OpenAI and xAI in classified Pentagon AI contracts, reversing its 2018 ethics stance. The deal allows defense officials to adjust AI safety guardrails on demand.
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APAC's Trust Gap Doubles in 14 Years as Income Divide Widens
The Edelman Trust Barometer reveals APAC's income-based trust gap has doubled in 14 years. What brands need to know about fragmenting consumer trust in Asia.
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Indonesia, Malaysia Block AI Chatbot Over Deepfake Abuse
Indonesia and Malaysia blocked Grok after it was repeatedly used to generate nonconsensual sexual deepfakes. A regulatory turning point for APAC marketing leaders navigating AI content risks.
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How Ogilvy Singapore Turned Runner's Pain into Brand Territory
Ogilvy Singapore made Vaseline the "Official Nipple Protector" of TCS Marathon. How a runner's problem became a global campaign.