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Maxibon Launches Cookie-Suit Campaign to Drive Choc Chip Bon Sales
Maxibon's prosthetic cookie character campaign outperforms traditional creative in APAC. Absurdist humor formats are driving 60% higher engagement across Asia Pacific brands.
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7-Eleven Malaysia Converts Logo Into Live Iftar Clock for Ramadan
7-Eleven Malaysia transformed its logo into a live iftar time display across storefronts, partnering with TBWA and JAKIM. The activation shows how retailers can repurpose physical infrastructure for culturally relevant marketing.
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Poorly Managed Embargoes Fracture Media Trust Across Asia
Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.
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Sally Eagle Named Are Media CEO, Replacing Jane Huxley
Sally Eagle promoted to Are Media CEO after 16 years with Australia's largest magazine publisher. The internal appointment signals the board's confidence in her commercial acumen and customer insights.
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Burson APAC CEO Prioritizes Culture Over Cost-Cutting in Merger Integration
Burson APAC's new CEO HS Chung is rejecting cost-cutting in favor of cultural integration across 10+ markets. Her strategy signals a contrarian approach as competitors slash 58% more jobs than global averages.
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TBWA HAKUHODO's Cheer Signs Wins 8 Awards for Deaf-Inclusive Sports Campaign
TBWA HAKUHODO's Cheer Signs campaign won 8 awards at Spikes Asia and ADFEST for co-creating an inclusive visual cheering system with deaf athletes at Tokyo 2025 Deaflympics.
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QMS New Zealand Launches Unified OOH Platform Spanning 2,000+ Sites
QMS New Zealand consolidated street furniture, transit, and airport advertising under one platform, delivering 2.6B monthly impressions. A structural shift for Asia-Pacific outdoor media buying.
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TBWA\HAKUHODO's Deaf Inclusion Campaign Wins Four Lotus Awards at ADFEST
TBWA\HAKUHODO's CHEER SIGNS project won three Silver and one Bronze Lotus at ADFEST 2026 for creating visual cheering gestures accessible to deaf athletes and spectators at Tokyo 2025 Deaflympics.
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Meta ANZ Sales Chief Departs After 14-Year Tenure
Meta's ANZ advertising chief Naomi Shepherd exits after 14 years with no named successor, leaving a director-level vacancy as the platform navigates regional sales strategy.
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VML India Appoints Roy as Managing Partner, Khanna as CSO
VML India names Kunal Roy as Managing Partner and Shekhar Khanna as Chief Strategy Officer, completing a 12-month leadership restructuring at the WPP-owned creative agency.
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Why Brands Are Moving Social Strategy Into Gaming Platforms
Brands are shifting social strategy to gaming platforms as Roblox replaces traditional social media for Gen Alpha engagement. Monde Nissin's SUMO World campaign shows how physical-to-digital mechanics drive loyalty.
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India's Sports Economy Surpasses US$2 Billion Milestone in 2025
India's sports economy crossed $2.134 billion in 2025, driven by cricket's dominance and media spending surpassing sponsorship. CMOs must understand this market's structural shift toward equity partnerships with athletes.