news
Havas Thailand Appoints Navinda Kittisubkul as Head of Strategy & Growth
Havas Thailand creates new Head of Strategy & Growth role for Navinda Kittisubkul, signaling the agency's push for integrated, AI-powered solutions across Southeast Asia.
Latest
news
Mediaplus Launches Singapore Hub via Joint Venture with The Media Shop
Mediaplus Group establishes Southeast Asia headquarters through joint venture with The Media Shop, combining global AI capabilities with 17 years of regional expertise.
news
Mediaplus Opens Singapore Hub to Serve Southeast Asia Media Boom
Mediaplus Group launches Singapore hub through joint venture with The Media Shop, combining AI-powered technology with 17 years of regional expertise to capture Southeast Asia's booming media market.
news
Edge Marketing Hires Senior Paid Media Strategist, Expands Team
Gold Coast agency Edge Marketing expands paid media leadership with Tika Hasborth's appointment, signaling how independent agencies are deepening specialist capabilities to compete with larger networks.
news
Spark Foundry Challenges Data-First Media Planning With 'Intelligent Disobedience'
Spark Foundry's 'intelligent disobedience' positioning challenges agencies to move beyond predictable data-driven strategies. The Southeast Asia Media Agency of the Year argues cultural relevance and bold creativity deliver competitive differentiation.
news
Only 5% of APAC Shoppers Trust AI Brand Content, Study Finds
Only 5% of APAC shoppers trust AI-generated brand content, the lowest globally. Despite heavy AI adoption, consumers are rejecting low-quality automated marketing at scale.
news
TikTok Launches Radio Network With 25 Creator-Hosted Podcasts
TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.
news
Why Wealth Firms Are Shifting to Full-Funnel Media Strategy
Australian wealth manager LongView appoints RCJ to drive brand and performance media for HomeFlex. The shift signals how APAC wealth firms are moving beyond events toward measurable client acquisition at scale.
news
Paramount ANZ Restructures Sales Leadership After Skydance Merger
Paramount ANZ consolidates sales leadership post-Skydance merger, with Rod Prosser stepping down after 15 years. The restructure tightens global oversight of regional advertising operations.
news
Private Media CEO Will Hayward Steps Down After 5 Years
Private Media CEO Will Hayward departs after five years with successor already identified. His planned exit contrasts with APAC's trend of reactive leadership changes.
news
Special Appoints Marovino as National Head of Social in Structural Shift
Australian agency Special restructures to place social at the center of all operations. New National Head of Social role signals broader APAC shift toward integrated, audience-first agency models.
news
Disney Expands F1 Partnership With Shanghai Disneyland Activation
Disney expands F1 partnership with Shanghai Disneyland activation, naming Minnie Mouse and Daisy Duck as F1 Academy ambassadors. The collaboration signals major consumer brand momentum around women's motorsport.