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Pinterest Brings Visual Discovery Into Programmatic Media Buying
Pinterest has opened selected visual-discovery ad inventory to programmatic buying across Asia Pacific through Magnite and major DSPs. A June brand test points to incremental reach, but CMOs still need transparent supply paths and independent evidence before shifting budgets.
10 Event Registration Platforms for APAC Marketing Teams
Choosing event registration technology in APAC means balancing ticketing, approvals, check-in, badge printing and CRM data with local delivery realities. Compare 10 platforms spanning enterprise suites, regional operators and community ticketing to build a stronger shortlist.
8 Customer Review Management Platforms for APAC Brands
Compare eight customer review management platforms for APAC brands, with practical guidance on review sources, response workflows, multilingual analysis, location governance, integrations, and regional fit.
Volkswagen Connects Local Media To The Test-Drive Funnel
Volkswagen's Walkinshaw World turns Australian roads into more than advertising backdrops. AI-assisted route planning connects hyperlocal outdoor creative with bookable dealer test drives, offering automotive CMOs a sharper test of whether memorable campaigns can produce qualified demand.