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New Zealand AI startup Sence launches in Australia with Pulse Tasmania, moderating 10,000+ weekly comments. Research found 8.3% harmful content across Australian publisher sites.
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Sinch earns IDC Leader status in first unified communications assessment, combining CPaaS, UCaaS, and CCaaS. AI orchestration and global scale drive enterprise adoption across 190 countries.
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BMF creates new Creative Chair role for The Monkeys co-founder Scott Nowell, signalling a shift away from traditional CCO structures as agencies reorganize creative leadership.
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IAS now measures TikTok Search Ads and four new formats globally, including TikTok Lite for Southeast Asian advertisers. Independent verification closes a critical gap for brands targeting entry-level devices.
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ARN's new Director of Video and Social will lead the broadcaster's pivot toward entertainment. The hire signals aggressive platform expansion beyond traditional radio.
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ARN Media's share price surged on thin trading volumes, but the company faces A$182M in combined legal claims from Kyle Sandilands and Jackie Henderson that exceed its market value.
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M&C Saatchi Australia's 31.9% revenue collapse in FY2025 signals a structural shift as major clients defect to consulting-led rivals like Accenture Song's Droga5.
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OpenAI names Figma's Jennifer Lien as APAC Marketing Head, signaling a shift to structured regional operations across consumer and enterprise markets.
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Omnicom Oceania creates new role focused on marketing transformation, not just execution. Agencies must help brands redesign operations for AI-driven environments.
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Reed Hastings steps down as Netflix chairman in June 2026, completing a three-decade tenure. The company posts record Q1 results amid a carefully orchestrated succession plan.
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Anthropic's Claude Design converts text prompts into marketing assets and landing pages. Asia-Pacific adoption is surging with 25% of Claude Code users now from the region.
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AI disruption fears have tripled among agencies while client budgets freeze, forcing leaders to maintain staff through 2026 on uncontracted promises of 2027 growth.