news LoopMe Launches Chartboost Direct to Connect Brands with App Publishers LoopMe's Chartboost Direct platform redirects brand budgets from declining web traffic into mobile apps. Asia-Pacific publishers can now access higher CPMs and cleaner supply paths.
news Mumbrella360 Phishing Scam Targets APAC Marketing Pros A phishing campaign impersonating Mumbrella is circulating across APAC, offering fake conference tickets. Mumbrella confirms the emails are fraudulent and has reported the scam to authorities.
news Why Studios Are Reclaiming Publishing to Deepen Franchise Control Paramount launches in-house publishing to deepen franchise control across print, digital, and audio. Studios are reclaiming publishing to own their IP ecosystems.
news Tourism Fiji CMO Srishti Narayan Steps Down After Record Growth Tourism Fiji's CMO departs after driving three consecutive years of record visitation, leaving newly appointed CEO Paresh Pant to fill the role amid broader leadership transitions.
news AI Bot Traffic Surges 300% YoY, Forcing Publisher Action Arc XP and TollBit partnership gives 2,500+ publishers tools to monitor, block, and charge AI systems for content scraping as bot traffic explodes 300% year-over-year.
news Anonymous Content Appoints First Chief Communications Officer Anonymous Content names Liza Burnett Fefferman as its first CCMO, unifying communications across three divisions. The newly created role signals how media companies are centralizing brand strategy.
news Possible Conference Doubles Footprint, Expects 6,500 Attendees in 2026 Possible Conference doubles its footprint to two Miami Beach hotels and expects 6,500 attendees in 2026. CMOs from Coca-Cola and Unilever confirm attendance as organizers address vendor-to-marketer ratio concerns.
news Mars Rolls Out M&M'S Marvel Gaming Campaign Across 8 APAC Markets Mars deploys purchase-linked gaming across 8 APAC markets with AI receipt scanning and Marvel tie-ups. The activation achieves 14% QR scan rates—140x higher than standard digital ads.
news Former Uber APAC CMO Andy Morley Joins Pet Circle as CCO Former Uber APAC CMO Andy Morley joins Pet Circle as its first chief customer officer. The move signals the Australian e-commerce retailer's push to unify customer strategy amid financial losses.
news JWX, QuantumPath Partner to Automate Programmatic Buying Across Asia JWX and QuantumPath launch multi-DSP orchestration layer automating campaign setup across Asia's programmatic market. Agencies report 5-10x productivity gains with error rates below 1%.
news Rubicom Appoints Roy Nasrallah as Group CEO Amid MENA Restructure Rubicom reshuffles leadership with Roy Nasrallah as Group CEO, signalling a strategic pivot from traditional advertising into brand strategy and growth services across MENA.
news US$3.9B World Cup Ad Spend at Risk From Data Naming Errors Up to US$3.9B in World Cup advertising spend is at risk globally due to inconsistent campaign naming conventions. Brands face 80% data loss when taxonomy structures break across platforms.